Author Archive
How to Attract and Engage New Prospects
Content Marketing, Copywriting Feb 18, 2016
There is no shortage of expert advice on how to re-engage lukewarm prospects and existing customers. But what about marketing strategies that cover how to attract and engage new prospects? That’s what you’re about to discover below. First, let’s establish what we mean when we say new prospects. As your ...Read More
Top 10 Website Copy Strategy Tips
Copywriting Feb 16, 2016
Website copy—when it’s optimized, clear, and engaging—can be one of the most profitable elements of your online presence. To ensure your website content makes the grade, we’ve put our top 10 website copy strategy blogs in one place. Dig in! #1. Website Copy Conversion Strategies: The Agitate and Solve Technique The ...Read More
Why Content Marketing Is Necessary for Small Business
Content Marketing Feb 11, 2016
Content marketing is now a necessary element of online sales for most companies; however, many businesses are struggling with creating marketing content. According to a recent survey of online marketers by the Content Marketing Institute, even though 88% of online marketers use content marketing, a whopping 70% of marketers say ...Read More
6 Content Marketing Trends of 2016
Content Marketing, Copywriting Feb 09, 2016
Succeeding in the digital age requires a comprehensive online strategy. To do that, it’s paramount to stay up-to-date with this year’s hottest, most profitable content marketing trends. Using outdated techniques isn’t going to cut it and can result in turning off your web visitors. Here are this year’s 6 most ...Read More
Successful Abandoned Cart Email Series Blueprint
Content Marketing, Copywriting Feb 04, 2016
If you sell products or services online, abandoned cart email series are a vital piece of any successful digital marketing strategy. Without these marketing emails, you’re losing out on major revenue. Before we map out our blueprint for a successful abandoned cart email series, let’s explain why your business needs one. ...Read More
How the Star Wars Trailer Exemplifies Successful Content Marketing
Content Marketing, Copywriting Feb 02, 2016
When it comes to quality copywriting that converts, there is confusion about what successful content marketing does. Long story short, content marketing is about information. It answers questions, overcomes objections, and provides education. It’s not about direct sales. Yes, top-notch ...Read More
5 Hacks For Increasing Your Blog Traffic
Content Marketing, Copywriting Jan 28, 2016
When it comes to increasing your blog traffic, there are a few Internet marketing hacks that can be a true lifesaver. In 2016, it’s common knowledge that all businesses can benefit tremendously by maintaining a blog on their website. Unfortunately, attracting web visitors is easier said than done. As a result, ...Read More
10 Ways to Increase Website Conversions
Copywriting Jan 26, 2016
Increase website conversions. Those are the 3 magic words. It sounds like such a simple task to create higher web content engagement and make more sales. Truth is, it’s not always a cakewalk to pinpoint the exact steps to increase website traffic, generate qualified leads, and add zeros to your profit margins. ...Read More
How to Create a 6-Month Automated Content Marketing Plan
Content Marketing, Copywriting Jan 21, 2016
An automated content marketing plan will make your work life 99% easier. If that sounds like a good idea, keep reading. Imagine no longer chasing leads, getting behind on your marketing, or worrying about finding quality prospects. Imagine creating a profitable marketing sequence that’s truly hands-off, where you can make money while ...Read More
How Quality Copywriting Boosts Your Brand Authority
Copywriting Jan 19, 2016
The quality that distinguishes profitable companies from struggling businesses is simple. One has brand authority, and the other doesn’t. But what does brand authority mean, exactly? Businesses that are able to create an authentic voice for their brand generate interest in their products and convert user engagement into bottom line sales. Companies ...Read More
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