What connects us to our favorite television show or novel characters? When you get through a book or have been watching a show for several seasons, you feel as though you’re a friend to the characters. Their experiences and how those experiences relate to us in some way, shape, or form, allow us to trust the characters, empathize with them, and feel a connection with them that resembles a friendship.
Don’t you want your blog readership to have this same connection with you? The key to creating this relationship is to be personable.
Here are four ways to be personable on your blog:
Share Your Experiences: When someone is convinced that their goal or dream is impossible, it will be impossible for them to achieve. But, if you can illustrate, through your own personal story, that you achieved something you once thought was impossible, your readers will find a deep connection to your story and will be much more inclined to tune into your blog posts every day for proven tips.
Don’t Put Yourself on a Pedestal: When you’re too “big” for your readership, there is no way they can feel a personal connection to you. And when I say “big,” I don’t mean popular—I mean egotistical and weakness-free. When you seem larger than life to your readers, they will get the sense that they cannot attain what you have. Therefore, your tips and advice will have no resonance with them.
Always speak to your audience on the same level, and allow them to feel comfortable enough with you to comment on your post, ask questions, and their own advice.
Be Generous to Other Bloggers: If you think a blogger’s readership might benefit from an article you found, send it to the blogger. Or, ask the blogger if he or she would be interested in letting you guest post on their blog. Let the blogger know that you have an idea that his or her readers might be interested in. This allows the blogger to add a more engaging element to his or her blog.
Share Your Expertise: The phrase blogging for business sometimes translates to business owners as blogging for sales. This leads some businesses to store their knowledge in a titanium vault so that no one can access it but them. These stingy companies believe that they should be paid for their tidbits of knowledge and advice—but that’s not what a blog is for.
Obviously you don’t want to share your deepest secrets, but sharing your knowledge, advice, and suggestions helps you gain a higher position in the market and prove yourself to your target audience. We’re not telling you to reveal your equivalent of the KFC secret breading recipe; we’re simply suggesting that you share a little something that might help others in some way. They’ll be grateful to you and more willing to take advice from you in the future. You’ll find that, when you give a little, you get a lot.
Did this post help you to be more personable on your blog? Let us know in our comments section.
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