7 Brainstorming Exercises for a Profitable Website
Image credit: Crispin Blackall
This is the third and final edition of our blog series on revamping your website. This time around, we’re sharing 7 brainstorming exercises that create a profitable, high-traffic website.
Did you miss the first two installments?
Read part 1 on the pros and cons of revamping your website.
Read part 2 on successful website content we created in 2015.
If you’ve decided that you need a new website that will attract your ideal audience, engage readers, showcase your solutions powerfully, and increase your sales numbers…
Below, we reveal the methods our professional copywriters use to create optimized website content that surpasses our clients’ expectations.
When our website copy clients come to us to overhaul their digital content, we ask them to lay out their specific goals.
Whether it’s attracting higher traffic, creating engaging content, or raising SEO scores, our techniques aim to achieve even better results than what was thought possible.
To achieve these high standards, we always complete the following exercises, and because we like you so much, we’re sharing them with you.
[Side note: these cover creative strategies before, during, and after you launch your new website.]
1. Assess and reflect on your company values and mission statement.
When you revamp your website, start with your mission in mind.
Think about your values.
Think about your WHY factor.
Think about your solutions, expertise, and awesome clients.
Keep these items in mind, and you will never lose inspiration to create the ideal message.
2. Consider the user experience.
Before you begin revamping your website, consider the user experience needed to achieve the site goals.
User experience is an overarching idea, which has several components. In a nutshell, you’re creating an interaction between your content and the person who consumes it…
And there is much to consider.
Ponder on the tone you’d like your message to have, alongside the images.
Will you have downloadable content?
Do you want a simple website map or something more robust?
Will you employ a single-page design or use a compartmentalized navigation system?
If you keep the user experience in the forefront of your mind, you’ll never be at a loss for ideas.
3. Give yourself time…or call in professional copywriters.
Website content—quality website content, anyway—doesn’t happen overnight.
Crafting a compelling, SEO-friendly message takes days and sometimes weeks. Give yourself time to come up with new ideas.
If you’re in a crunch, or you simply don’t have time at all, call in professional copywriters.
4. Stop and ask yourself questions.
As you create website copy, don’t treat the process as if it were a race. There’s nothing at that finish line, except for unengaged traffic, high bounce rates, and low conversions.
Instead, as you create one page—heck, one sentence—stop and reflect on how that messaging functions.
Does the copy…
- Focus on the audience, so that they know you understand their precise needs?
- Highlight solutions, so the audience understands that their struggles will soon end?
- Identify problems, so that your content comes from a place of empathy and understanding?
- Cater to search engine optimization, so that organic traffic finds your website?
- Answer questions, so that you leverage your expertise?
- Overcome objections, so that you convert fence-sitters?
If not, cut it, and start over with fresh ideas.
5. Don’t fall into the DIY copywriting trap.
Professional copywriting is an expense, and many business owners who are awesome writers decide to tackle their own content.
Even if you have fantastic ideas, that doesn’t mean you have the time to execute it.
We’re a bit biased, but let’s just say DIY copywriting is a bad idea. Most business owners don’t have the time to craft engaging website content.
And not everyone has spent years mastering the ever-changing art of search engine optimization.
Trust us—when you make the professional copywriting investment, it pays off once sales start pouring in.
6. Communicate with your people.
Once you’ve launched—take a big sigh of relief!
And then get back to work.
No magic fairy swoops down to tell your ideal traffic that you’ve got a new, optimized website up and running.
It’s up to you to send marketing emails to your list, promote on social media, and start running ads.
7. Start a game to engage website traffic.
You can attract traffic all day, but unless those people are engaged, you won’t see much success.
Partner with vendors and affiliates to offer a giveaway that coincides with your launch. Try a raffle for prospects who opt in for your lead magnet, or offer an incentive to readers who share blogs.
Be sure to give a prize to the winners.
In doing this, you’re showing people around your website and increasing engagement in a unique and fun way.
We’ve delivered a TON of information over 3 blogs, and you may have questions.
Well, go ahead and contact us.
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