Mobile Marketing Trends in 2013

by Michelle Salater on January 18, 2013

Today I am excited to introduce guest blogger, Alyssa Clarke, a new age tech junkie who is always on the lookout for the newest gadgets on the market.

In this guest post, Alyssa discusses the mobile marketing trends we can expect to see in 2013.

Increased engagement of people on mobile technologies and various applications have been on rise during the last few years. More numbers of people are connected to internet through mobile and find it easy for online shopping or doing their payments through mobile. With such emerging trends, the year 2013 can be expected to be the year of mobile. Mobile businesses are turning into various marketing trends to reach more consumers through innovation and understanding the needs of the people.

Increase of Smart phones among the people

Smart phones are increasingly gaining the masses by offering various features like web browsing, mobile commerce and many more mobile applications. Even newer smart phones are likely to develop with new user friendly applications for attracting the consumers.

More applications to be developed

With the already existing applications for easy web browsing, 3Dgaming, online payments etc. attracting the market masses, many more applications are expected to develop in the year 2013. So many applications are getting downloaded by consumers each day, markets are sure to develop more consumer friendly applications that will keep them happy.

Location based marketing

Location based marketing is an emerging technology which is attracting more consumers. Consumers get services based on the location of the users with the help of technologies like mobile phone tracking, RFID, Wi-Fi. When a person is near a restaurant or shop, services are offered through phone relating to the user location.

Transfer of money through mobile phones

With money transfer facilities with mobile phones consumers are benefitted in a big way. It makes it easy for users and is thus emerging among the people. Mobile marketing in 2013 is likely to have customers have easy access to this facility. Mobile banking is a definite rise among the mobile phone users.

Push notifications

Push notifications are used to notify the users of various messages or events in the background. They are an efficient way of interaction of various applications like emails or gaming to its users. Marketing trend of mobile phones will encourage push notifications among its users.

Increase of social gaming

Social gaming is increasing among the users of mobile phones. With more emerging 3D games, people are getting the gaming experience right on their mobile phones than playing on computer systems. Companies are likely to gain more market by developing more games that can be popular among its users.

Easy access to online sites

Online sites are visited more often by users for social networking, mobile banking, ticket booking, gaming, online shopping etc. through their phones because mobiles are handy than computers. Markets are sure to develop more ease of access to these online facilities with better technologies.

As technology is advancing, mobile phones are developing into a sophisticated device with various features that are attracting more number of users. The look and feel of the mobiles is also changing with time as they are becoming slimmer, lighter and handy. Thus 2013 are going to see a new trend in mobile marketing with more updated technologies.

About The Author: Alyssa is a blogger by profession. She loves writing, reading and traveling. Beside this she is fond of luxury cars and wishes to own one day Koenigsegg CCXR.

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