Time to Add Video to Your Content Marketing Strategy

by Michelle Salater on July 9, 2012


With the omni-presence of smartphones and tablets these days, more and more of us are interacting with online marketing content in new and dynamic ways. One of the trends it’s becoming hard to ignore is the increasing power of video in online content marketing.

Here’s a visual exploration of how marketers are reacting and adapting to the rise of digital video.


Research also shows that many marketers allocate video budgets based on a “maturity curve,” meaning that more established platforms (including Internet and TV) get allocated more funds than newer channels (including connected TV and tablet), regardless of proven effectiveness.

If you’re a small-business owner, you can call your own shots and dedicate your video marketing funds to the growth areas likely to best connect with your target audience.

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