Still Marketing without a Keep-in-Touch Strategy?

by Michelle Salater on June 8, 2012


In the world of online marketing, making contact is key to winning over customers. In order to stay on top of your potential clients’ minds when they’re ready to make a purchase, it’s essential that you stay in touch with them on a regular basis.

To keep your name on the tip of your prospects’ tongues, try adding one of these keep-in-touch strategies with your list.

Nurture Sequence

A nurture sequence is designed to do exactly what its name suggests: nurture prospective clients so they become actual clients. During a nurture sequence, it’s important not to sell anything—just provide high-quality content so your prospects can learn to know, like, and trust you.

To maximize the benefit of the nurturing, develop unique sequences for various parts of your list: one track for those who opt in through your blog, for example, and another for those who join your list at a live event. This will allow you to send highly targeted materials to everyone on your list.

Ezine, Newsletter, or Membership

This tried-and-true keep in touch method comes in a variety of flavors to suit any marketing style. Whether you send out a newsletter of unique content every week or a monthly roundup of the best resources you’ve found online, a regular publication gives you a great reason to maintain contact with your list.

Keep yourself honest, though: be sure to only send newsletters as often as you can produce valuable content to your list. Send too many (or ones with shoddy information), and your followers will learn to delete without reading.

Timely Sales

Take advantage of holidays and special occasions to offer limited-time sales. Depending on how well you’ve segmented your list, you can even send sale announcements only to those to whom the sale is most relevant. Create a sense of urgency by limiting the sale to a brief time slot (24 or 48 hours), and make sure your offer is good enough to warrant an email announcement.

Keep Track of Your Touches

As with any online marketing maneuver, keep tabs on what your list responds to and adjust accordingly if you’re not seeing the results you’d like.

How do you stay in touch with your list?

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