Social media platforms can provide an effective and efficient way to market your brand. But for most people who dive into the world of social media marketing, the plentiful distractions can make for some shockingly unproductive time.
Here are some strategies to help you stay on task while braving the wilds of the social media landscape.
- Plan the time you have. Determine how much time you have each day or week to devote to social media marketing. Decide what you most want to accomplish with social media marketing, then make a list of the most important tasks you need to complete in the time you have. Having a pre-scheduled to-do list and a limited slice of time available will help you resist the siren song of enticing distractions.
- Schedule around your inner clock. You know when you’re most productive and when your mindset is best suited for completing social media tasks. Schedule your day to optimize your productivity.
- Eliminate distractions. Close other Internet windows, sign out of chat, put your cell phone away, and avoid checking email while you’re focused on the task at hand. These days, multi-tasking is the norm in many circles, but more and more research suggests that we’re much less productive when engaged in multiple tasks than we are when focused on a single project.
- Organize with digital tools. You don’t have to be a one-person file cabinet for all your social media platforms! There are dozens of online social media marketing management tools available to anyone interested in untangling the various threads of a complex marketing strategy. A simple online search will reveal the most popular ones currently being used.
Don’t Fall into the Social Media Marketing Trap!
At first, social media marketing may seem “too good to be true”—after all, the various social networks offer a free way to connect with millions of potential clients. In order to see real results, though, it’s important to recognize that social media marketing demands careful planning and attention, just like marketing through traditional means.
What are the biggest challenges you’ve faced in marketing through social media?
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