It’s not exactly news that the first of the year is a great time to make some changes. In fact, we at Copy Doodle are planning some tweaks for 2012. In addition to updating our blog’s header, we’re going to streamline the sidebars and start including different angles in our copy (stay tuned to see all these exciting changes in action!).
If you’re also ready to mark the New Year with changes to your marketing plan, read on for some of our top suggestions.
Refreshers for Your Marketing Plan
Whether you need to see a jump in sales or you’re just tired of the same old thing, try some of these switcheroos…
· Rebranding: Sometimes, it’s all in the name. Even if the handles you chose seemed exactly right when you first christened your products, it may be time for an overhaul now. Bonus: rebranding can include changing the look and exact contents of a service or product package you offer. Consider shuffling things around or highlighting different aspects of your offering. One word of caution about rebranding, though: do it too often, and you’ll confuse your target audience. Talk with your team or your mentor before taking any major rebranding steps.
· Promoting: How’s your advertising campaign doing? If you’re ready to see better conversion rates, try revamping where and how you advertise your product. This might include buying banner ads online, starting a blog or e-newsletter, becoming more active on Twitter or Facebook, or hiring a new copywriter or marketing professional. Unless you’re bowled over by the astounding success of your current advertising efforts, you probably have room to grow. The New Year is a great time to start.
· Repackaging: Reconsider the products or services you offer. Would it make sense to add more post-purchase support to some of them? Remove it from others? Take into account client feedback you’ve gotten and shuffle your offerings around. Then adjust prices accordingly.
· Relocating: Is it time to start putting your offerings in front of different audiences? Do you need to start traveling to groups of your ideal clients to hawk your services in person? If you’re looking for ways to change things up, don’t forget to take location into account—your location, the location of your ads, and the location of your potential clients.
· Offering freebies: If you’re not currently offering freebies (such as audio downloads, newsletters, reports, e-zines, initial consultations, etc.), 2012 might be the time to start. Free offers get clients in the door and give them a chance to know, like, and trust you so they feel more comfortable buying.
Whatever you decide to do, make sure to go in with a plan! Haphazard marketing adjustments will likely create more problems than they will solve!
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