Want a Successful Business? Get Yourself to Love Social Media

by Michelle Salater on October 12, 2011

Image to the left taken from Amazon.com.

I am thrilled to share with you yet another post from our series on Business-Transforming Books. Today’s interviewee spotlights Jeffrey Gitomer’s book, Social Boom!.

If you missed any part of this series, click the links below:

Part I
Part II
Part III
Part IV
Part V

See below for Part VI:

Response 1:

From: Sandee Hemphill

Website: marketwyze365.com

What ONE book has changed how you do business and why?

Social Boom! by Jeffrey Gitomer

I love social media! I was an early adopter to LinkedIn and camped out there for a few years. And I love the relationships. Yes, relationships I’ve built with people from all over the world. But I was a little reluctant to delve into the outer limits–Facebook and Twitter. And don’t even talk about YouTube.

For me, Facebook was the new one-eyed monster. I avoided it like the plague. This meant Twitter was the evil twin. When asked if I tweeted, my response was always “No. I don’t get it.” YouTube was unthinkable. It couldn’t possibly be appropriate for business. Or so I thought.

After reading Social Boom!, I upgraded my social presence. Here are the actions I took:

• Updated my LinkedIn profile
• Redirected my Facebook energies
• Started Tweeting (@fastforwardin30)

In the meantime, I’m lining up YouTube promotions and I expect to launch them within a few weeks. And as if that wasn’t enough, I’m proud to say I’m loving it!

Here’s what Jeffrey’s book taught me:

1. It’s not social MEDIA. It’s SOCIAL media!
2. For an entrepreneur, social media isn’t optional—it’s mandatory!
3. In the world of social media, YOU are a personal brand.
4. You can’t just do it; you must do it well.
5. Form follows function.
6. Start conversations; find conversations; stay in the conversations.
7. Post relevant messages.
9. Quote yourself.
10. Paint your own social wagon.

The most compelling question I found in the book was, “Is social media right for every business?” Jeffrey’s answer is worthy of an Academy Award. He stated, “If Charmin can make social media work using toilet paper, what’s got you all blocked up?”

Now when I think of pulling back on any of my social media marketing, this response comes to mind. I simply stop all activity, take a deep breath, and get back in the conversation.

*Quotes taken from pages 47 and 52, respectively.

If you loved this post, then why not share it with your friends on Twitter?

If you like this post, you might also like:

  1. 5 Types of Social Media Tools You Should be Using
  2. Five Tips on How to Avoid a Social Media Disaster
  3. Are You Wasting Precious Time on Social Media With No Results?
  4. Using Social Media as a Targeting Tool
  5. The Importance of Human Interaction on Social Media

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