Image to the left taken from Amazon.com.
I am thrilled to share with you yet another post from our series on Business-Transforming Books. Today’s interviewee spotlights Jeffrey Gitomer’s book, Social Boom!.
If you missed any part of this series, click the links below:
Part I
Part II
Part III
Part IV
Part V
See below for Part VI:
Response 1:
From: Sandee Hemphill
Website: marketwyze365.com
What ONE book has changed how you do business and why?
Social Boom! by Jeffrey Gitomer
I love social media! I was an early adopter to LinkedIn and camped out there for a few years. And I love the relationships. Yes, relationships I’ve built with people from all over the world. But I was a little reluctant to delve into the outer limits–Facebook and Twitter. And don’t even talk about YouTube.
For me, Facebook was the new one-eyed monster. I avoided it like the plague. This meant Twitter was the evil twin. When asked if I tweeted, my response was always “No. I don’t get it.” YouTube was unthinkable. It couldn’t possibly be appropriate for business. Or so I thought.
After reading Social Boom!, I upgraded my social presence. Here are the actions I took:
• Updated my LinkedIn profile
• Redirected my Facebook energies
• Started Tweeting (@fastforwardin30)
In the meantime, I’m lining up YouTube promotions and I expect to launch them within a few weeks. And as if that wasn’t enough, I’m proud to say I’m loving it!
Here’s what Jeffrey’s book taught me:
1. It’s not social MEDIA. It’s SOCIAL media!
2. For an entrepreneur, social media isn’t optional—it’s mandatory!
3. In the world of social media, YOU are a personal brand.
4. You can’t just do it; you must do it well.
5. Form follows function.
6. Start conversations; find conversations; stay in the conversations.
7. Post relevant messages.
9. Quote yourself.
10. Paint your own social wagon.
The most compelling question I found in the book was, “Is social media right for every business?” Jeffrey’s answer is worthy of an Academy Award. He stated, “If Charmin can make social media work using toilet paper, what’s got you all blocked up?”
Now when I think of pulling back on any of my social media marketing, this response comes to mind. I simply stop all activity, take a deep breath, and get back in the conversation.
*Quotes taken from pages 47 and 52, respectively.
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