The Little Things That Make the Biggest Impressions on Your Clients

by Michelle Salater on April 1, 2011

Think of all the companies that have made a dramatic impact on you—the companies that you will only purchase a certain product from, even if it’s more expensive than another brand. Wouldn’t you love for people to view your company the same way? If so, then you’ll want to create a plan that makes a lasting impression on clients and encourages them to think of your company every time they need to purchase a product that you offer.

Below are 3 ways to create a powerful impression on customers:

Write Handwritten Notes: When was the last time you received a handwritten birthday or thank-you card in your mailbox? If you’re wondering if an email in script font or a typed note counts, the answer is no. A handwritten letter illustrates that you took the time to craft a letter with a unique, personal touch.

Some of the best times to send handwritten notes to clients include birthdays, anniversaries, accomplishments, personal losses, and thank-you notes for referrals or becoming a new client.

Give Free Gifts: Everyone loves a free gift. Not only does it show customer appreciation, but also it’s a great way to get in front of clients. When you send clients a free gift, for no reason in particular, it tells the customers that they don’t have to make a purchase from you in order for you to be thinking about them. You care enough about your clients that they’re on your mind all the time, not just when they purchase from you.

Create Effective Loyalty Programs: Show repeat customers that you care by creating effective loyalty programs. When customers see that you offer added bonuses to purchasing products from your company, they’ll be more inclined to buy from your company and not the competition. Added value is always the best way to keep customers coming back repeatedly.

An effective loyalty program always gives customers benefits to purchasing from your company. For example, you could develop a point system where clients can receive points for purchasing and use those points toward future purchases. You could also send out weekly emails to loyal customers that feature discounts and coupons for future purchases.

Click here to view an effective loyalty program case study.

  • We Recommend