4 Ways to Get Your Video Ranked on Search Engine Results Pages

by Michelle Salater on April 27, 2011


Type any search term into a search engine such as Google. You’ll see a variety of results appear in the form of news,videos, images, and / or blogs. Now try searching for your industry keywords and terms. Does your video appear as one of the three or four featured videos on the search results page? No? Well if you want your video to appear at the top of a universal search engine such as Google, then you’ll want to continue reading.

Below are 4 ways to increase your chances of having your video rank high on universal search engine platforms:

1. Create a valuable video. If you’re trying to rank at the top of search engines, the very first thing you need is an enticing and quality video. Without that, there’s no hope for your video. I suggest having a professional videographer produce your video to ensure that it is in line with your brand image and utilizes proper lighting, audio, and visual elements.

2. Upload your video to YouTube and one to two additional platforms. YouTube is the most commonly featured platform on Google and Bing. Most of the videos that rank high on their search engine results pages are pulled from YouTube. However, to gain even more exposure and to touch different markets, it’s a smart idea to upload your video to other platforms including Metacafe and Bing.

3. Optimize your video with keywords and phrases. Using industry keywords and terms in your video title and description is essential if you want to gain exposure for your video. For the title, try to use phrases that begin with “How to,” “Tips,” “What is,” etc., followed by keywords related to your industry.

Your video description should be keyword-rich, but not unnaturally overstuffed to the point where it appears that you’re trying to cheat the system. Describe your brand using service- or product-related keywords, followed by contact information, which may include a site URL or phone number.

Below is an example of how to optimize video using keywords (note that keywords are highlighted in yellow):

In the example above, notice the use of industry keywords placed strategically throughout the title and description.

4. Share, share, share! Increase the popularity of your video by sharing it with as many of your friends, key influencers, peers, customers, and industry professionals as possible. Encourage comments, and promote your video on social media platforms such as your Facebook company page, Twitter, LinkedIn, and StumbleUpon. The more views and comments your video receives, the more likely it will gain popularity and rank high in search engines such as Google and Bing.

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