How to Create an Arsenal of Powerful Keywords for Your Business Blog

by Michelle Salater on February 3, 2011

Tweet

Keywords play a crucial role in the ranking of your blog posts. When used effectively throughout the content of your posts, keywords can dramatically increase your search engine rankings. Although there are other essential factors that help to increase page ranking—such as page load time, image alt tags, inbound and outbound links, and posting frequency—keywords must also be considered when optimizing your posts.

Here are a few keyword research tips to help you find the best keywords for your blog:

1. Know your blog audience: Who is reading your blog? What problem are you solving for your blog readership? What key terms and keywords would your target audience search for based on their specific needs? How does your blog help solve your audience’s problems?

Now that you know your audience and what they’re looking for in your blog, it’s time to start your keyword research.

2. Use a keyword research tool: There are lots of great online keyword research tools to choose. Some of these tools cost a monthly or annual fee and others are free. One of our favorite keyword research tools is Wordtracker, which enables you to perform online market research to stay ahead of the competition and generate thousands of relevant keywords to use in your web copy and blog copy.

We also love Google AdWords, which is a free online tool that generates thousands of keywords related to a specific industry or key phrase. This tool enables you to view how much competition a particular keyword has (in other words, how many other businesses are using the same keyword) and how often the keyword is searched per month on a global basis. Google AdWords also allows you to see how many searches were performed locally over the past month, as well as view local search trends.

See below for a screen grab of Google AdWords’ keyword research tool.

What’s your favorite keyword research tool?

  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

If you like this post, you might also like:

  1. Is Your Blog Web Copy Packed like a Can of Sardines?
  2. What on Earth is Meta Data?
  3. Reviewing Your Blog Stats: Become a Better Blogger
  4. Never Be At a Loss for Fresh Blog Post Ideas Ever Again
  • https://writtenbysumer.com/blog/2011/02/is-your-blog-web-copy-packed-like-a-can-of-sardines/ Blog Web Copy: Web Copywriting Tips

    [...] If you missed Part I of this post, How to Create an Arsenal of Powerful Keywords for Your Business Blog, click here to check it out. [...]

  • https://topsy.com/writtenbysumer.com/blog/2011/02/how-to-create-an-arsenal-of-powerful-keywords-for-your-business-blog/?utm_source=pingback&utm_campaign=L2 Tweets that mention Keyword Research Tips and Keyword Research Tools — Topsy.com

    [...] This post was mentioned on Twitter by Mom-Friday, FPE Services. FPE Services said: Keyword Research Tips and Keyword Research Tools: Increase page rank and blog traffic with these … https://bit.ly/hA7zGY #keywords #SEO [...]

  • https://writtenbysumer.com/blog/2011/02/would-you-pay-for-blog-access/ Blogging for Business: Would You Pay for Blog Access?

    [...] to lose readers. Many blogs cannot afford to lose readers. People want to receive as much free, valuable tips and advice as possible, so when you stop blogging for free, your readers are going to go elsewhere [...]

  • https://writtenbysumer.com/blog/2011/04/4-ways-to-get-your-video-ranked-on-search-engine-result-pages/ Video SEO and Video Marketing

    [...] of results appear in the form of news,videos, images, and / or blogs. Now try searching for your industry keywords and terms. Does your video appear as one of the three or four featured videos on the search result [...]

  • https://writtenbysumer.com/blog/2011/05/how-to-find-the-right-professional-copywriter-for-your-business/ Professional Copywriter: Finding the Right One for Your Business

    [...] in online marketing: A web copywriter should have extensive knowledge in optimized web copy, as well as website design features, blogs, online marketing materials, and traffic-generating [...]

  • Anonymous

    This one is extremely looking one of the great source to know about how to create a powerful keyword for the business blog. And the regarding information is extremely looking just most helpful for the business blog. And the regarding information is massively new for me. And this one really enhances my amount of knowledge about it. Thanks for sharing.
     

blog comments powered by Disqus

Previous post:

Next post:

Copy Doodle Blog Categories


Blog Marketing
Blogging Tips
Business Communication
Business Success Tips



Copywriting
Marketing Tips
Online PR SEO
Social Media Marketing
Video Marketing