Contest: Enter For Your Chance to Win Joseph Jaffe’s Business-Changing Book, Flip the Funnel

by Michelle Salater on February 16, 2011

Are you eager to learn how to quickly and easily generate and keep customers? If so then you’ll want to read Joseph Jaffe’s Flip the Funnel: How to Use Existing Customers to Gain New Ones.

But wait! Before you run to the store, I’m giving away one free copy of Flip the Funnel to one of my wonderful blog readers. If you’re interested in entering the Flip the Funnel contest, it’s easy to enter, and you’ll be one step closer to getting your hands on this amazing and revolutionary book.

Review of Flip the Funnel from Barnes & Noble online:

“When you consider customer acquisition for your business, think about this question for a moment: how much of your sales come from repeat business versus first-time customers? Now contrast that against how much money you spend against each segment. If you are embarrassed by the gaping disconnect, don’t worry; you are not alone. But what if you did something about it? What if you turned everything on its head and instead of ending with a customer purchase, you began with it? What if you focused the lion’s share of your effort, energy, and budget on keeping customers versus attracting them? What if you could correct this imbalance and, in doing so, not only get your customers to keep coming back for more, but tell others to do so as well?

Joseph Jaffe loves to take on such sacred cows in business practice, turning them on their heads and shaking them up to see what falls out. Building on what this prolific thought leader started in Life After the 30-Second Spot and Join the Conversation, Flip the Funnel brings you a radically new, radically common sense look at customer experience as the key to business success.”

To enter for your chance to win a copy of Flip the Funnel all you have to do is follow three quick and easy steps. See below:

1. Like us on Facebook. (If you already Like us on Facebook, then great! You’re one step closer to winning your copy of Flip the Funnel.)

2. Comment on one of our posts on the Sumèr Facebook Page.

3. After you’ve completed steps 1 and 2, comment on this post telling us you’ve done so.

Additional ways to enter:

1. Sign up for our newsletter, OR subscribe to this blog (via RSS feed or email, which can be found on the sidebar of the blog).

2. Blog about this contest with a link to this post.

3. Retweet this post with a link back to this post.

4. Mention the contest on your personal Facebook page or your company Facebook page with a link to this post.

5. Comment on this post, telling us what you’d love to see us write a blog post on.

*****Comment on this blog post each time you do one of the above to notify us of your additional entry. Your name can be entered up to four times.


The contest begins today, Wednesday, February 16, 2011, and ends the following Wednesday, February 23, 2011, at midnight (Eastern). The winner will be chosen and notified on Thursday, February 24, 2011, via and announced on this blog.


There will only be one winner of this contest. The winner will receive a free copy of Joseph Jaffe’s Flip the Funnel: How to Use Existing Customers to Gain New Ones.

Terms & Conditions:

No compensation for commenting or promoting this contest will be given in either cash or products unless you are a chosen winner or registered affiliate of the contest. Sumèr, LLC, will not be held liable for any participant’s comment, and the participant states that by commenting and associating himself / herself with a specific business that he / she has the right to publish a comment on behalf of that business without compensation of any kind. All comments submitted become a part of Sumèr and can be published in the comments section of the Sumèr blog. The winner also agrees that the mention of his or her name on the Sumèr blog as the winner is acceptable.

**Disclaimer: The hyperlinks for Flip the Funnel in the above blog post are our Barnes & Noble affiliate links.

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