What Does The New Year Have In Store For Online Marketing? Our Predictions for 2011

by Michelle Salater on December 30, 2010


It’s hard to believe another year has come and gone! On behalf of my team, I’d like to take a moment to thank all of our clients, vendors, key influencers, fellow bloggers, and everybody who has contributed to the conversation. We appreciate all your support and we would not be where we are today without you.

As we ring in the New Year, we’d like to share with you our 2011 predictions for online marketing. If you are a small business, take note.

My thoughts: I think there will be a significant increase in the amount of businesses redesigning their websites—not only for mobile compatibility but also for a greater user experience. With this redesign will come the need to tighten brand messaging, re-evaluate service offerings, and overhaul how consumers are currently being sold products and services.  I also predict that 2011 will see a growing gap between companies who are excelling online and those that are still dabbling with social media, have a brochure-like website, and refuse to join the online community.

Brittany: “With more and more consumers using mobile phones to communicate and search the Internet, blog platforms and writing techniques have slowly begun to conform to these users. My prediction for 2011 is that blogs will become more concise, shorter, and scannable as a way to help mobile users quickly and easily move through the content, while still extracting value.

I also think that blogs with a large readership will create mobile applications for users, making it much simpler to navigate through the blog and find what they’re looking for. In fact, according to an article by ReadWriteWeb, ‘Data collected by market research and consulting firm Parks Associates, found that this young demographic (consumers under 35) is starting to ditch the Web browser in favor of apps, and are especially put off by mobile websites not designed for the small screen.’

So look forward to some great mobile apps for your blog in the future and remember, always cater to what your audience wants and needs!”

Spencer: “No matter where people fall on the issue, online is where it’s all happening. I often hear people say blogging and social media are just fads; I’m sorry, but fads come and go, they don’t come and stick around for a couple of years like blogging and social media.

While search is still important, blogging and social media will continue to satisfy that immediate response people are looking for. Why depend solely on website or print information when you can access immediate information from a variety of outlets? Also, with the introduction of the Android and iPad and the continued growth of iPhones, I see more and more businesses going mobile. Companies that tap into the power of mobile in 2011 are going to be ahead of the game.”

Melody: “Businesses are going to need to have a website that is mobile friendly. Web copy will continue to be king and more businesses will realize that they cannot write their marketing message themselves. I also predict that marketing departments will cease to exist in many businesses as they’ll get better results by outsourcing.”

If you want to continue the conversation, follow us on Twitter @writtenbysumer.

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{ 6 comments… read them below or add one }

1 Miss Britt December 31, 2010 at 2:14 pm

I think you’ll see a lot of really bad sites as more and more businesses get online and attempt to take advantage of Facebook & Twitter, tools “their kids use”.

A portion of those will decide social media doesn’t work while others look to experts to help.

2 webcopywriter December 31, 2010 at 3:26 pm

Miss Britt–interesting you think we’ll see more bad sites pop up. I hadn’t thought of it that way–that we will continue to see companies who attempt to get online and cut costs by hiring their nephew’s friend to program a site or set up Facebook. I spoke with a company the other day who doesn’t see any value in the online marketing realm. Either they get it or they don’t.

3 webcopywriter December 31, 2010 at 3:29 pm

Thanks Natalie! I’m glad to hear you are finally updating the site. During our calls, I’ve heard you say some of the info is outdated even though it’s not that old of a site. Glad to hear you’re looking into mobile while your making changes. Let us know when the fabulous overhaul occurs. Happy New Year!

4 Miss Britt December 31, 2010 at 3:45 pm

Judging by what a lot of sites look like when they come to me for blog content. ;)

5 Blase Ciabaton January 2, 2011 at 2:14 am

Michelle, great post and terrific comments! As we increase the amount of ways that we can market to customers and prospects, I think that segmentation and personalization will become more and more important. We’re bombarded with so much marketing information each day that relevance becomes a huge differentiator. The bottom line is people are more likely to consume content that is more personal and relevant thereby increasing the likelihood that they will give you their business.

6 Reviews October 2, 2011 at 6:03 pm

Private reading: This is linked to the rise of individualism. Before
print, reading was often a group event, where one person would read to a
group of people. With print, literacy rose as did availability of
texts, thus reading became a solitary pursuit.

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