Social Media Success as a Brick-and-Mortar Business

As illustrated in the video below, many brick-and-mortar companies are viewing social media as more of a young “fad” and not as an essential business marketing tool. And for those brick-and-mortar companies utilizing social networking, many are approaching it incorrectly—simply starting profiles on a bunch of social media sites just because “everyone else is.”

In the video below, WebProNews dissects how many brick-and-mortars are using social networks incorrectly and provides tips on how they can use these platforms properly.

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