How to Combine Online and Traditional Marketing for Maximum Success

by Michelle Salater on August 18, 2010


In a study performed by Econsultancy, where more than 1,400 U.S. consumers were surveyed, email proves to be more successful for e-commerce than social networks. The study asked participants how they preferred to receive information on sales and specials. Here are the results:

  • 42% said via email notification.
  • 33% said via phone.
  • 17% said online chat.
  • 4% said postal mail.
  • 3% said a social site.

In a study performed by MarketingSherpa, “Email Marketing Benchmark Survey,” MarketingSherpa surveyed U.S. email marketers to indicate social media’s influence on email marketing. In this study, 81% of participants said that social media extends the reach of email content to new markets, 78% agreed that social media increases brand reputation and awareness, and 53% agreed that social media increases the ROI of email programs.

According to a study performed by Morpace, “Facebook’s Impact on Retailers,” 68% of U.S. Facebook users are more likely to purchase from or visit a retailer after they’ve received a positive referral from a Facebook friend.

Don’t you wish you could tap into the success of combined online and traditional marketing? But are unsure how to do so?

No more worries or confusion. Join Blase Ciabaton of and me, Michelle Salater, for our free, one-hour webinar, “Eliminate Marketing Chaos: Why an Integrated Approach Will Improve Your Bottom Line and Save Time and Money,” happening Wednesday, August 25, 2010, from noon to 1 p.m. ET.

On this information-loaded webinar, we’re going to show you, through real-world examples and case studies, how to successfully integrate traditional and online marketing—without spending a fortune. We’ll walk you through the steps to easily create an integrated strategy that is right for your business.

Ready to join us? Click here.

This webinar is for anyone who markets his or her business—solopreneurs, business owners, internal communication managers, and marketing department managers—but who is unsure of how to create maximum results from his or her marketing efforts.

On this groundbreaking hour-long webinar, you’ll discover . . .

  • Why an integrated marketing approach is the key to growing your business quickly.
  • How to create the marketing strategy that is right for your business. One size doesn’t fit all.
  • What you might be overlooking that’s preventing the results you desire.
  • How important it is to track efforts and the most effective ways to measure success.
  • How to integrate traditional and online marketing into a powerhouse you wouldn’t be able to stop, even if you wanted to.

Here’s that link again to reserve your spot in this complimentary webinar.

And what’s even better is we’ll be giving away some great surprise gifts to live-call attendees AND you’ll be able to ask questions via webinar chat, so come prepared with questions, and make sure you attend the live event. The call will be recorded, but if you don’t attend the live webinar, you won’t have the chance to win some great prizes or ask your questions.


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  • Tweets that mention Marketing Strategy: Online Marketing and Traditional Marketing —

    [...] This post was mentioned on Twitter by Natalie Bradley, Bride Attraction and Blase Ciabaton, Britt Urbach. Britt Urbach said: How to Combine Online and Traditional Marketing for Maximum Success [...]

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