As part of our newest blog series, Blogging for Luxury Travel, where we interview and spotlight travel companies who are successfully blogging for business, this post focuses on the successes of online travel company, CheapOair.
Offering one of the largest selections of airfares, hotels, car rentals, vacation packages, and travel deals, CheapOair works to bring the best value to their customers.
In the interview with the social media team of CheapOair, they share the company’s effective strategies for blogging for business.
Below is the interview:
1. What is the purpose of your blog? More specifically, who will benefit from it and what does it provide?
The CheapOair blog was created with the intention to engage both our existing and new customers in the online space, by offering important travel news, special CheapOair promotions and deals, expert travel advice, and much more. Within the highly competitive online travel space, we want to provide travelers with valuable and useful information about our great deals and services. Our ultimate goal is to create an interactive online travel space together with our customers and build the CheapOair brand as one of the best sites to purchase travel.
2. Why did you decide to blog for business?
In today’s competitive market environment, it is crucial for any type of transactional online business to be part of the online community and to connect with its customers. Our blog not only offers great content for our readers, but it also helps to address reputation management that concerns our brand. CheapOair is dedicated to building an online community presence wherein we listen to our customers’ feedback and share industry-related news.
3. Do you believe that blogging for business has helped you to express your brand message?
Blogging has definitely helped promote our brand message. By offering exclusive fares with ‘Today’s “O” Deal’ on the main blog page and a special “blog15” promotion code, blogging has helped us spread our message virally and position CheapOair as the authority in providing savings on travel.
4. How does blogging fit into your overall online marketing strategy? Where does your blog rank in terms of the most successful marketing strategy you have?
Blogging is an important part of our overall marketing strategy. We firmly believe it is imperative to provide and engage customers with good and meaningful content and so enabling them to pass on and share our message throughout the social media platforms. As such, our blog is a perfect portal to achieve these objectives very effectively. For this very reason, blogging has become an equally important component along with SEO and SEM within our overall marketing strategy.
5. You began the CheapOair blog nine months ago. How have your online marketing strategies evolved over time? What has been your most effective online marketing strategy thus far?
Since the launch of our blog nine months ago, our online marketing strategies have evolved by becoming more interactive with our current and prospective customers. The key point of our social media presence—whether through the blog, Twitter, or Facebook—is to let the travel consumer community know that CheapOair has open ears and is very interested in learning what customers are looking for, and should they have any issues, questions, or concerns, they can always reach out to us for assistance and help.
Additionally, we have seen great interest from our readers about our blog content since the launch of our blog. Meanwhile, we have grown substantially and now have several contributing bloggers offering interesting content for readers.
CheapOair is a 7-time award-winning travel website, ranked #7 amongst travelers by Hitwise.com. We offer one of the largest selections of airfares, hotels, car rentals, vacation packages, and travel deals obtained from multiple sources, including three of the most respected and widely used reservation systems and fifteen other negotiated rates data sources to bring the best value to our customers.
Our vision has always been to develop and enhance the latest technologies into scalable travel solutions for today’s savvy traveler. CheapOair provides 24/7 toll free (866-636-9088) call center support to offer reliable and consistent quality service.
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