Online Marketing from the Islands to the Arctic

by Michelle Salater on June 2, 2010


As part of our How Did They Do It? series, where we interview and spotlight companies who are successfully marketing their brands online, this post focuses on the successes of retailer Snoloha.

Snoloha is an online retail brand that represents and reflects a lifestyle for those who simply enjoy life “somewhere between the islands and the arctic.” Snoloha’s official definition: “[sno - loh - hah], n. A lifestyle shared by those who live, play, travel, vacation, relax, or simply enjoy life somewhere between the islands and the arctic.”

In the below interview with Rod Call, founder and owner of Snoloha, Rod shares Snoloha’s successful online marketing practices.

Below is the interview:

1. As an online retailer, how has social media and online marketing helped you connect with prospects and established customers?

Social media has allowed me to introduce my brand though online word-of-mouth. I have always believed in a slow, organic approach to gaining followers, fans, and blog readers. I’m much more interested in the quality over the quantity. Snoloha represents a lifestyle that has a real emotional connection with folks who discover it, with the goal of sustaining a long-term relationship between the brand and its customer. This continued connection is what is important to me, and social media allows it to continue online.

2. What online marketing strategies have you tried that haven’t worked. Why do you think this is?

My online marketing activities have pretty much been focused around my blog (, my monthly Snapshots & Scenery photo contest, and Facebook and Twitter. All of them work, but they all take time and patience. Although when I first launched the site a few years ago, I also created a MySpace page. It never really contributed to my growth efforts from day one, and I couldn’t tell you the last time I logged in.

3.  What online marketing strategy has brought in the greatest results for your business? What are those results?

The most successful interactions and campaigns tend to be when it’s time to launch a new Snoloha design. Typically, I will post a series of potential designs, and then I ask people to vote. I usually use a combination of my blog, Facebook, Twitter, and an email campaign. I then end up with the ability to launch a design that I know my customer and the market I am serving will connect with, and they be more likely to purchase.

4. How are you using Facebook and Twitter to drive traffic and increase online sales? Be specific.

I use both to offer “pre-order” incentives for fans and followers on new products that are not available on the site yet. I also use both for sale items and closeouts.

5.  How often (on average) each week do you spend making connections on social media in order to grow your business?

I try my best to update the blog, Facebook, and Twitter at least 3 – 4 times per week. The irony is that Snoloha and its “escapism mentality” encourage shutting it all off and enjoying life without the constant distractions; yet, at the same time, I use these distractions to grow online and connect with customers—a very delicate balancing act.

About Snoloha and Rod Call:

Snoloha [sno - loh - hah], n. A lifestyle shared by those who live, play, travel, vacation, relax, or simply enjoy life somewhere between the islands and the arctic.

Snoloha is an online retailer (select retailers around the world also offer Snoloha products) that offers a wide array of products including polo shirts, sweatshirts, pants, bags, hats, accessories, and more. The brand, Snoloha symbolizes both a physical location and a mental state of mind.

So whether you’re island hopping in the Caribbean or heli-skiing in Alaska, sitting in a cubicle wishing you were somewhere else, or on a plane headed “anywhere,” Snoloha is that place where you feel relaxed, inspired, or energized.

Though the brand was originally conceived in March of 2003, Snoloha had its official “web launch” in November of 2006 and its official “retail launch” in February of 2007.

Snoloha is a dba of H2SNO, LLC, which is owned and operated by Rod Call. Visit the Snoloha website here.


If you like this post, you might also like:

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  2. On the Cutting Edge: Kennedy’s All-American Barber Club’s Online Marketing Success
  3. Online Retailer Shares Marketing Strategies: Interview with LCI Paper
  4. What Does The New Year Have In Store For Online Marketing? Our Predictions for 2011
  5. How To Get Your Online Marketing Efforts To Pay-Off
  • Tweets that mention Online Marketing: Interview with Snoloha —

    [...] This post was mentioned on Twitter by Melody Brooks, Britt Urbach. Britt Urbach said: Online Marketing from the Islands to the Artic: Snoloha shows how it's done. [...]

  • Ross Hudgens

    Interesting case study! I don't think there's enough “case study” type posts on the internet. People are often intrigued by the “person” interviews on the internet but I think there's some definite interest to picking apart companies (or websites, even if they represent a person) and learning the inner workings, as long as the company is interesting. And Snoloha definitely is! Cool post!

  • webcopywriter

    Thanks so much! Snoloha was a phenomenal example of unique and successful online marketing strategies. I'm glad you enjoyed it! We have a whole series called “How Did They Do It?” We will be posting one case study per week, so keep your eyes peeled on upcoming case studies / interviews!

  • George

    Interesting brand, looks like there’s been a lot of love invested into it and I appreciate that. Though $50 hoodies and $25 t-shirts is asking a lot for most people. Though I’m not sure if that matters much, it seems the key demographic of this brand will appeal to a small slice of society (upper middle class, most likely white, traveling to “exotic” countries where brown people will wait on them).

  • webcopywriter

    Thanks, Ross, for the comment. Glad you found it helpful. I always learn a ton from these interviews.

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