Video Production and Marketing Success: Plan Your Videos

by Michelle Salater on March 24, 2010


If you’ve heard me talk or if you’ve read any of our posts on blogging for business, you know that I think it’s very important to set up a blog editorial schedule. Planning your blog posts in advance prevents you from running around at the last minute scrounging up a less-than-mediocre blog post that lacks proper copy optimization.

The same advice applies to video production.

When planning out video production for the next month, a video schedule will help keep you guided and on track.

Before creating a video schedule, there are a few things to consider. Ask yourself the following questions:

  • Who are my audience members?
  • What is the purpose of this video and how does it provide value to viewers?
  • What do my viewers want from me?
  • Is this an entertaining topic? If not, how can I make it more entertaining?
  • Would I want to watch this video? Would others want to watch it?
  • Will this video accurately portray my brand message?

While the video doesn’t need to be funny, it does need to entertain, whether it’s an African safari company bringing viewers into a wild lion chase, or a Disney travel agency portraying a magical day in the parks.

Below are two examples of well-thought-out and effective videos:

African Safari Tour Adventures: Hyena vs. a Pride of Lion by Hills of Africa Travel

Disney World Dreams Come True by Ears of Experience

After you’ve asked yourself the above questions, create a list of topics you’d like to focus on. Perhaps you want to explain a specific product or service, illustrate your industry expertise, provide a demonstration, or strengthen your brand image by providing viewers with valuable tips and strategies.

Create an editorial calendar for the month that outlines what videos you will be creating. Specifically, write in your calendar the topic, purpose, and the value that the video will provide for your viewers.

When you begin to film, try filming several in a row if you have time. This ensures you’re set for the next few weeks, and there’s no need to scramble to film.

It’s also helpful to create an organized video marketing schedule. Each week, set aside time to comment on like-minded videos, and bookmark and follow industry-related YouTube channels.

Did you find this post helpful? Let us know in our comments section.

Leave Your Comments

If you like this post, you might also like:

  1. Should Your Online Business Videos Be Wilder?

{ 2 trackbacks }

Tweets that mention Video Marketing Success: Create a Video Schedule --
March 24, 2010 at 1:21 pm
Your Questions About Marketing Video Production
September 25, 2011 at 2:49 pm

{ 2 comments… read them below or add one }

1 chrisleary March 24, 2010 at 1:13 pm

You're always getting me to think of new ways to promote my wedding photography business, thanks! Looking forward to your next post!

2 webcopywriter March 24, 2010 at 2:25 pm

Thanks Chris for the comment. If you ever want us to write about something in particular, please let us know.

Leave a Comment

Previous post:

Next post: