Google Wonder Wheel: Enhance Web Copy and Online Marketing Materials

by Michelle Salater on February 12, 2010

Ever wonder about the Google Wonder Wheel and its wondrous powers? In a nutshell, Google Wonder Wheel is an effective SEO keyword research tool that can be used to help you optimize all of your web copy, blog copy, and online marketing materials.

Whether you’re looking to refine your web copy, create an optimized press release, or launch a new YouTube marketing campaign, Google Wonder Wheel will help you to develop a list of relevant keywords that will increase SEO and build online exposure.

The best part about Google Wonder Wheel is the layout. If you love charts and graphs as much as I do, you’ll find Google Wonder Wheel to be extremely easy (and fun) to use.

How does Google Wonder Wheel work?

Let’s say you own a Travel agency that specializes in planning trips to Europe. Here are the steps you would take using Google Wonder Wheel to find relative keywords:

1. Type a key phrase related to your industry in the Google search box.

2. Then click “Show Options.”

3. Once you click “Show Options,” you’ll see a sidebar appear on the left side of your webpage. Scroll down to the option “Wonder Wheel,” and select it.

4. You’ll see a diagram, such as the one below, displaying your search phrase in the center circle, with spools latched to keywords / phrases related to your search.

5. Click on one of these keywords / phrases for keywords related to that particular word. For example, if I were to click “travel tours europe,” here is what I would see:

As you can see from the above diagram, the phrases expand to create even more keywords / phrases.

When should you use Google Wonder Wheel?

Ah, the endless uses of the Google Wonder Wheel! While you can use it to research just about anything, here are some ways I use it:

• When blogging: Tagging and keyword placement are crucial when blogging. If you aren’t placing relative keywords in the first paragraph of your post and the title, you may find your blog isn’t being found. Also, when tagging your post, keep in mind keywords and phrases you have scattered throughout your post. Use these terms in the tags section as these are used for search purposes. Without effective tags, your blog isn’t working for you because it can’t be found in search engine results.

• When creating an online press release or social media release: Optimizing your online press release is essential if you want to get found online. You want to make sure you are placing your keywords throughout your press release, and at least 2 – 3 of these keywords should be present in the first paragraph or title of the release.

• When optimizing web copy or refining your meta data: Stay up to date with Google search changes. Keep your keywords fresh and related to your company and brand message. Many clients come to me because their marketing message isn’t clear and because they aren’t being found online. Once I look at their web copy, meta data, and other online marketing materials, it’s apparent why they aren’t being found. Their keywords are all wrong.

If you like this post, you might also like:

  1. Why We Love Google Wonder Wheel
  2. Google’s Blog Ranking Criteria Revealed: Part II . . .
  3. Make a Stellar First Impression: Tips on Editing Your Marketing Copy
  4. Google Buzz Privacy Issues: Can Google Thwart a PR Disaster?
  5. Google's Blog Ranking Criteria Revealed: Part I . . .

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