Bing Positioned to Hit the Jackpot as Most Popular Search Engine

by Michelle Salater on June 10, 2009

According to comScore, the new Microsoft search engine, Bing, had an extremely successful public debut. comScore’s results showed that Microsoft’s U.S. searchers increased from 13.8 percent to 15.5 percent over the course of one month.

What does this mean for Google? Perhaps it will lose its long-standing position as the powerhouse of the Internet. If you’re looking for a more “aesthetically pleasing” site, Bing tops Google with its international background photos, simple set-up, and colorful images.

What do you think? Are Bing’s features topping Google’s?

• Bing’s search engine results page offers visitors the opportunity to move their cursor to the right of the link results and read a more in-depth synopsis of the page. This synopsis can include the description of the page, contact information, links, and a list of additional page elements.

• Bing’s visitors can interact with the changing images on Bing’s homepage. Scroll your cursor over the image to find a question pop-up pertaining to the image. Visitors can then click the link associated with the question and find more information about the content of the image. This feature makes Bing much more exciting to visit and allows for more interaction from visitors than Google.

• Bing’s search engine results page appears more innovative than Google’s. Bing’s results page offers related searches to the left of your current search and has a crisper tool bar.

• Bing provides visitors with helpful information at the click of a button. To the left corner of the Bing homepage, click “Tour Bing” to use Bing’s travel, shopping, health, and local features. Visitors looking to view flights to a destination are able to view all the best deals to any destination—all in one window. With a click of a button, get instant flight status, or view fitness news and how-tos all in one window.

• Bing is the perfect place for online shopping. When you use Bing’s shopping feature, you can receive cash back from your purchase whenever you see a Bing money-sign image.

The possibilities are endless on Bing. Start playing now.

If you like this post, you might also like:

  1. Search Evangelist Predicts Search Trends for 2010
  2. Top 5 Reasons Your Target Audience Leaves Your Site during the First Few Clicks
  3. Google Wonder Wheel: Enhance Web Copy and Online Marketing Materials
  4. Google’s Blog Ranking Criteria Revealed: Part II . . .
  5. Google's Blog Ranking Criteria Revealed: Part I . . .

{ 4 comments… read them below or add one }

detoxdiet August 6, 2009 at 3:44 am

my initial test result shows that Bing is as good as Google when displaying relevant search results. Google might be having a tough competitor with Microsofts own search engine.

melatoninlady August 22, 2009 at 5:11 am

Microsoft Bing would be the closet competitor of Google. but i still use Google because it shows more relevant results on the serp.

Michelle August 24, 2009 at 2:41 pm

We feel the same way. Google has worked for me so long that I really don’t bother with Bing. I do go to Bing to check out the photo of the day!

mcdonalds coupons September 13, 2009 at 3:04 pm

Thank you very much for that useful entry.

Leave a Comment

Previous post: Stasmayer, Inc., the Best Information Technology Experts for Your Company

Next post: How to Avoid the Traps That Block Your Entrepreneurial Success