YouTube can easily be considered King of the online-video scene. No force has dethroned YouTube from its number one online-video platform—but it looks as though there may be a challenger. Hulu.
According to comScore, in March 2009, Google sites ranked as the top U.S.-video platform with 5.9 billion videos viewed. YouTube accounted for 99% of views on this video platform.
Rising quickly and steadily, Hulu has reached the number three spot on top online-video properties among U.S. internet users and is beginning to take a step into the international realm of online-video.
According to WebProNews, the UK is already beginning to provide full television episodes to viewers, and Bollywood is in negotiations with Hulu, as well.
According to eMarketer.com, comScore reported that Hulu’s total video streams grew 14.3% in March, and the number of unique viewers was up 19.7% in the same period. Although Hulu hasn’t yet reached YouTube’s video-guru status, it’s definitely on the rise and is something YouTube needs to consider as a major competitor. With video spending expected to rise past the $1 billion line by 2011, according to eMarketer.com, competition between the two video platforms could get fierce.
According to eMarketer.com, MAGNA Global stated that approximately $530 million was spent on online videos last year and this number is expected to rise 32%.
Since there is a significant growth in professional video production, many advertisers are taking the online-video route for their marketing campaigns’, and it’s only a matter of time before online-video properties are advertisers’ main vehicle for advertising.
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