10 Qualities to Look For in an Effective Copywriter

There are concrete qualities that make up the recipe of an effective copywriter. The comprehensive definition of a professional copywriter is a team or individual who creates conversion-ready content that builds brand ambassadorship and provides value to your target market.

These results happen when you find a copywriter who studies and understands your audience and develops a client-centric voice. 

No, an effective copywriter is not someone who can write a quality sentence.

When you search for a copywriter, you may feel as if you’re jumping into a dark abyss. Fear not, dear reader—we’re going to help you find that unicorn copywriter with this ultimate guide.

#1 An Effective Copywriter Loves Quality, Not His Own Work.

A copywriter’s personality remains invisible in the work. It’s not about him, and it’s not about you; it’s about your target market. Finding a conversion-creating copywriter who engineers compelling content means that the focus remains on quality…

Not ego.

After the writer completes the initial draft, he will review it with the most critical eye possible. He will tweak, revise, and start over until the content exceeds the toughest standards.

Ask your copywriter which key he strikes most on his laptop. The answer should be “the delete button.”

#2 An Effective Copywriter Understands Customer Psychology.

What drives website traffic? What content promotes deep crawl, an important element of SEO? What does the target market need to hear that shows your business provides the solutions to the toughest problems?

Quality copywriting boils down to customer psychology, and the most talented copywriters spend time thinking about which techniques cultivate no-brainer buying decisions.

#3 An Effective Copywriter Is a Problem Solver.

The best copywriters can scan a sales page and immediately identify the problems and accurately pinpoint solutions to those problems. A skillful copywriter is hardwired to know how words work together to achieve a desired effect.

#4 An Effective Copywriter Finds Inspiration in Everything.

A remarkable copywriter’s world is his or her toolbox. Everything copywriters read, watch, consume, or experience is fair game for tomorrow’s source of inspiration.

Of course, this happens subconsciously. But sooner or later, associations begin to form, and suddenly, a character comes to life, a great introduction for an essay is crafted, or an emotion is fully evoked.

#5 An Effective Copywriter Expresses Complicated Ideas Clearly.

Copywriting is the ability to go through everything you want to say, finding the right words, giving shape to poignant moments through image or scene, and linking all of it to feelings and thoughts. That’s a lot of complex things to juggle simultaneously. Yet the best writers can do this and make it read so seamlessly, it’s hard to conceive of another way it could have been said.

#6 An Effective Copywriter Reads with an Agenda.

In a professional copywriter’s world, reading is the fuel. A good book can grab an incredible writer’s mind for months and years after she’s finished it. But no great writer reads without taking notes—be it mental journaling or writing in the margins of the page. After all, this is the fodder for work to come.

#7 An Effective Copywriter Is Knowledgeable in Online Marketing.

A web copywriter should have extensive knowledge in optimized web copy, as well as website design features, blogs, online marketing materials, and traffic-generating tools. A great copywriter has the ability to visualize the overall picture of your marketing efforts and introduce you to innovative and effective tips for marketing your content.

#8 An Effective Copywriter Is Responsive.

If you contact a copywriter and he or she does not return your phone call or email within the next day or two, this could be a sign that the copywriter is too busy to take on new work or doesn’t value potential clients. An out of office reply is one of the only exceptions to this situation.

#9 An Effective Copywriter Comes Recommended.

Always look at a copywriter’s testimonials before hiring him or her. A lack of testimonials can easily be correlated to a lack of happy clients. But, a copywriter who has a web page full of positive reviews illustrates that he or she has consistently performed great work and is openly recommended by others.

#10 An Effective Copywriter Turns Work Around Quickly.

You want a writer who takes enough time to do a good job with your copy, but you don’t want someone who will take two months to write a brochure. You’ll need to discuss what you expect, including adhering to deadlines.

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