Mallory’s Candles is an e-commerce company that sells a variety of handmade, natural soy candles. They aim to create an atmosphere for their customers—not only an aroma.
Mallory’s Candles recently turned to e-commerce and sought out our professional copywriters to help craft SEO-rich product descriptions. In expanding the business from farmer’s markets and expos to online, founder Michael Holmes enlisted our copywriting team to reach his target audience of eco-conscious consumers. The challenge was to set Mallory’s Candles apart in the aromatherapy market, one of the world’s largest industries.
Our professional copywriters wrote optimized website product descriptions that work to engage shoppers—copy that is benefit driven while featuring the natural and recyclable ingredients used to create these handmade candles.
To help Mallory’s Candles become more visible in a populated marketplace, our copywriters crafted product copy that went beyond mere descriptions. Instead, the message integrated specific uses for the candles—such as romantic evenings, housework, and unwinding.