Answer These 4 Questions to Increase Website Conversions

To increase website conversions, the marketing content must answer four questions: #1 Why me? #2 Why you? #3  Why this? #4 Why now? Answering the “four why” questions is the simplest way to persuasively communicate with and convert prospective...

3 Ways to Scale Your Content Marketing

    When it comes to scaling your content marketing, it’s easy to fall into overwhelm mode. It drains hours from your day to… Craft in-depth blogs and articles. Write and produce video marketing content. Prepare and present webinar...

10 Simple Email Marketing Tips To Increase Conversions

  Email marketing… Nurture sequences… Sales funnels… No matter what you’re working on, your email marketing is the content that nurtures customer relationships, builds trust, and delivers value throughout your sales funnel. According to CoNet, there are 571 new...

The 5-Step Formula for More Website Conversions

When we talk with business owners about website performance, we find that many drive themselves bonkers over mediocre or non-existent website conversions. If you think creating website copy that converts traffic into customers is as complicated as molecular physics,...

5 Simple Rules of Sexy eCommerce Marketing Content

  Converting eCommerce content is more than a simple product description that reveals the features. Yes, it’s important to state what the product is and list features such as dimensions, sizes, colors, ingredients, etc. But prospects don’t purchase products...

3 Reasons to Revamp Your Website

Now that we’ve put the finishing touches on our brand-new website, we couldn’t be happier with the results. With a streamlined user experience, established optimal navigation, and revamped SEO-friendly website copy, our team has seen a flux of traffic...

Announcement: Sūmèr Is a Digital Marketer Certified Partner

The professional copywriters at Sūmèr, LLC HQ are in full celebration mode. We’ve become a Digital Marketer Certified Partner! See our official “creds” below. 🙂 Now that it’s official, we can share our mission with you. As a Digital...


Steal These 4 Lead Magnet Ideas

    When it comes to attracting quality leads and increasing returning website traffic, you need a carrot to dangle. In this case, that carrot is a lead magnet, which provides free and actionable information to prospects in exchange...


How to Write High-Converting Video Sales Letters

  When it comes to high-converting video sales letters (VSLs), you might find yourself with more questions than answers. Questions such as…. Should I hire an actor to read the script? Will my VSL cause web traffic to exit...


The First Rule of Copywriting That Converts

  Clear copywriting is much like clean eating. If you’ve encountered that term on weight loss sales pages and magazine articles, you know that clean eating doesn’t mean eliminating or adding foods. It’s about being mindful of what goes...

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