- By michelle
- In Content Marketing
5 Things to Avoid in Your Marketing Content
Obnoxious sales talk, typos, and bees. All three of these things have one thing in common. The commonality: they are all things that business owners who write marketing content should avoid. Ok, so bees might be a little bit...
- By michelle
- In SEO, Uncategorized
Why a Good User Experience Is Key for SEO
The effects of your site’s user experience (UX) can either make or break how well your brand performs online. We’re excited to have Jacob Smart, creative content writer for the digital marketing agency Aumcore, guest post for us today....
- By michelle
- In Content Marketing
Top Strategies for a Successful Content Marketing Plan
Congrats on engineering the perfect product or creating the world’s most needed service. That accomplishment on its own is something worthy of celebrating. But your job of bringing a new product or service into the world isn’t over yet,...
- By michelle
- In Content Marketing
Best Luxury eCommerce Writing Practices
When you hear the words luxury eCommerce, you may find your mind drifting to images of women dripping in diamonds, high-end sports cars that cost more than your current home, or men wearing $3,000 Roberto Cavalli jeans. Stereotypical, maybe....
- By michelle
- In Life at Sumer
Sūmèr Copywriting Team: What We’re Thankful For
For those of us in the United States, Thanksgiving is upon us. It’s a time of relaxing with family, watching football, and eating way too much food. It’s also a time of reflecting on the things we are...
- By michelle
- In digital marketing
Best eCommerce Practices to Stand Out in a Saturated Market
Smart Insights 2016 trends show that online shopping is up 45% this year, with online sales up to $327 billion. And global eCommerce transactions are expected to jump over 70% by 2017. That means one thing for you if...
- By michelle
- In Marketing Strategy
5 Quick Ways to Take Advantage of Holiday Marketing
Christmas in July. Some people love it; others hate it. But as a business owner, it’s a midsummer celebration you should probably be taking part in if you want to have your holiday marketing strategy in place before the...
- By michelle
- In Content Marketing
Content Marketing: How to Write for a Human Audience
We live in a world where content marketing strategies are not as focused on actual content as they should be. Business owners believe that, if their content is published on the most beautiful website, embedded with flashy gimmicks, and...
- By michelle
- In Content Marketing
How to Turn Failed Content into Successful Marketing Content
Every business will create at least one piece of marketing content that completely flops. It’s inevitable and happens to the best of us (yes, even to the best of marketers). Even when your content fails, you can still turn...
- By michelle
- In Content Marketing
5 Types of Marketing Content Your Audience Craves
When crafting marketing content, have you ever taken a minute to think about what your prospects crave? No, I’m not talking about that delicious triple layer chocolate cake or a hot fudge sundae. (Although if you include a piece...
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