Nomads, lone wolves, trailblazers, self-made… why is the world of digital marketing filled with images of lonely individuals slogging away at their jobs without any help?
Nothing could be farther from the truth: the digital community frequently rallies together, both online and offline.
Whether it’s vetting clients, choosing writers, or batting back and forth with designers, what happens when the computers are turned off really matters. Making successful connections will boost your digital know-how, so embrace the power of offline relationships today.
While you’re here, check out our previous article on why you should invest more time in your offline relationships.
Number one rule — be open to people and collaborations.
Digital marketing can be a funny business: one minute you’re flying high; the next minute an unexpected update means you are back to square one.
That’s why it’s so important to build solid relationships with colleagues and associates, so that you can discuss things openly.
Knowing you have someone to call to discuss your latest success (or failure) is invaluable. It also means you are likely to be more successful and bounce back from setbacks sooner.
Outsourcing is a fantastic strength of digital industries because it allows you to meet deadlines that would otherwise be unachievable in-house.
For example, you can outsource your copywriting to a number of services, such as Sumer, LLC, to meet your copywriting and content marketing deadlines in a timely manner!
Outsourcing also works for virtual assistants, customer services, and even admin work. In digital marketing, you can outsource strategy to consultants and advisors to help you make the right business decisions.
Virtual outsourcing is best complemented with real world associates and colleagues.
This is a powerful combination that will give you the best of both worlds — because at the end of the day, people need ‘real’ interactions as well.
And just because your staff is online, doesn’t mean they shouldn’t get the same ‘offline’ treatment. Remember to get involved with people’s personal milestones like birthdays.
Check out this guide for more information on outsourcing etiquette.
So much happens online these days, but it’s important to strike the balance between online and offline relationships when it comes to team culture.
Successful digital marketing is a bunch of skilled people constantly communicating with each other.
Words fly back and forth across computers at a dizzying rate, with messages and briefs being adapted and exchanged. The creativity and energy of digital communication is pretty awe-inspiring.
So it’s not surprising that this noisy digital community also wants to assert itself offline.
When a digital marketing team comes together in real life, results are almost instantly created. Face-to-face meetings in hired group spaces or at agencies are becoming the secret weapon of many successful teams.
There’s nothing quite like the heady, acronym-filled language of digital marketers.
It’s like a code, designed to confuse the uninitiated. When you meet someone and discover they literally speak your language, it can be easy to launch headlong into a long exchange.
And often these initial exchanges become partnerships, and even businesses later on. Finally – a fellow digital nomad to link arms with.
Digital marketers are savvy people who know how to manipulate language and reputation, so a personal recommendation is highly valued.
There are a lot of people out there who will try to cut corners, so a successful partnership is worth holding on to. Recommendations can be a lifeline in an otherwise erratic market.
There are a few different ways that referrals can work in digital marketing:
Be open to referrals and projects and always be fair — you can offer a referral fee, or work on joint ventures and split profits.
In the digital pyramid, every interaction builds on the previous one.
No-one can work in an empty virtual vacuum. Whether it’s rivals or complementary services – we all feed and bounce off each other.
Meeting other digital marketers at networking events or building up marketing synergy with other complementary agencies is a great way to learn how to use offline relationships to build your online capital.
Don’t dismiss colleagues; make space for cooperation and synergy.
The online world can be a cruel place, so social media support is absolutely vital. Whether it’s private or public, reaching out on social media can make all the difference during a tricky campaign or exchange.
Social media is a great way for marketing professionals to connect and share thoughts; the supportive networks also transcend into personal life, building lasting friendships.
If you meet someone inspirational at a digital marketing conference, connecting with them on social media can be a fantastic way to remain in contact with them. These relationships can give you a real professional edge.
Here’s how you can use social media for your own professional development.
Ecommerce sales are set to surpass 10% of total retail sales this year. It is clear that now, more than ever before, it’s important that retail brands and entrepreneurs partake in the online world.
Offline and online synergy is central to ecommerce brands that have to bridge the two worlds.
By establishing yourself online as an ecommerce merchant, you can become part of a community that can inspire and educate you.
For more guidance on establishing an omni-channel selling strategy, check out this post.
Let’s face it: you get lonely plugging away all day on your PC, especially if you are freelancing.
There’s nothing better than logging off and heading to the local watering hole for a sympathetic ear. Or even better, pooling your digital resources together and working in a group. Why not all meet up in a local coffeehouse with your laptops for some work and brainstorming?
Humans are essentially social animals and we all appreciate company.
Do you think digital marketing needs offline relationships? How will you develop yours? Tell us your thoughts below.
Patrick Foster, Ecommerce Enthusiast & Entrepreneur
I am a lover of all things digital, with a real penchant for ecommerce. I write content for a myriad of digital publications and I just love sharing my knowledge with the online community.
Will robots one day take over the world? You can keep your sci-fi fantasies alive, but we think it’s still up for debate. What we do know to be...
Swipe right. Swipe left. Ahh, Tinder…the magical world of being able to find your soulmate with nothing more than a picture and a few lines of text. Ridiculous, right?...
Ever subscribed to a newsletter, only to receive emails that don’t pique your interest? For instance, let’s say you’re a strict vegetarian, and you continually receive a sequence of...
Customer value optimization, or CVO, is more than a marketing buzzword. CVO is the method that maximizes the monetary value of each customer that comes through your sales...
The Internet opens up numerous doors for businesses to successfully engage in digital marketing opportunities. As we move forward in the digital era, businesses who don’t embrace digital...
This article is by blogger and freelance writer Isabella Foreman. In the past, branding was mostly reserved for larger companies with a lot of resources to invest in it....
Your email list is a valuable and impactful asset for your business. It’s your direct line of communication with prospective and current customers and has significant potential for accessing...
“If I build it, they will come.” “Facebook ads will solve my problems.” “I need an MBA to really build a successful business.” Though intentions might be in the...
Most of us have had it happen before…you visit a site and browse a few items–whether it be a memory foam mattress, high-quality video camera, or perhaps access to...
We’ve all been there. It’s 2016, and, per usual, we THINK we know what we’re doing when it comes to digital marketing. Sound accurate? We think so. Here’s a...
Follow @writtenbysumer on twitter.