- By michelle
- In Marketing Strategy
- Posted Jun 10, 2008
Frequency Marketing Tips
Tips to keep in mind when creating a frequency-marketing program:
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Be creative
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Find the most effective way to bring revenue into your company while satisfying the customer
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Survey customers on what they like and do not like about the services and products your company has to offer and work around these survey results
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Create access to information on these programs via your website
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Create a simple way for consumers to utilize these programs via the internet or through a quick, in-store process
30 Sep
Photography Meets Design: The Personal Approach to Online Marketing
- By michelle
- In Business Success Tips, Marketing Strategy
- Posted Sep 30, 2009
It seems today that websites have either photographic elements or graphic design elements, but not necessarily an integration of the two. Jennifer Huffman Photography is making its mark in...
20 Aug
Why It’s Time to Develop a Smarter Marketing Strategy
- By michelle
- In Business Success Tips, Marketing Strategy
- Posted Aug 20, 2010
Acquiring a new client can be extremely costly, whereas retaining current clients and reaching out to previous clients can cost little or nothing. Not only is it less expensive...
03 Sep
Marketing Elements of a Successful Launch
- By michelle
- In Marketing Strategy
- Posted Sep 03, 2012
Launching a new product or service can be a daunting prospect for an entrepreneur (heck, it can be daunting even for the seasoned marketer), in large part because of...
22 Apr
These 10 Articles Will Improve Your B2B Content Marketing
- By ray
- In Marketing Strategy
- Posted Apr 22, 2014
Consider this a quickie. In this post, we put together a collection of the ten best B2B content marketing tips on both our site and on the web. Are...
03 Oct
Marketing Tips that Catch Fire
- By michelle
- In Marketing Strategy
- Posted Oct 03, 2013
If small businesses pay close attention, they can learn valuable marketing tips from the film industry. Catching Fire, the latest installment from the Hunger Games franchise, is the perfect...
19 Nov
5 Reasons Your Business Needs Great Branding NOW
- By michelle
- In Business Success Tips, Marketing Strategy
- Posted Nov 19, 2013
We are so happy to feature Nora Richardson, branding expert from Spot On Branding, with an awesome guest post this week! Read on to find out why you need...
27 Sep
5 Characteristics to Look For in a PR Agency
- By michelle
- In Copywriting, Marketing Strategy, Social Media
- Posted Sep 27, 2010
After performing extensive research on PR firms, it’s time to get down to the nitty-gritty and take a deep look at each potential firm. Below are 5 essential characteristics...
16 Sep
Does Your Business Have the Personality of a Carrot?
- By michelle
- In Business Success Tips, Marketing Strategy
- Posted Sep 16, 2009
Message from Michelle September already–I can hardly believe it. My schedule is already filled with networking events, birthday parties, and fall festivals. On top of that, there’s completing client...
27 Jun
Three Ways Business Owners Can Have Their Cake and Eat It, Too
- By michelle
- In Marketing Strategy
- Posted Jun 27, 2013
In 2011, the Game of Thrones marketing team released a one-of-a-kind interactive promotion. The goal was simple: generate interest in the series by giving people a memorable experience instead...
13 Aug
Live Event Success: Interview with TEDx Events Organizer Emily Leach
- By michelle
- In Business Success Tips, Marketing Strategy
- Posted Aug 13, 2013
Emily Leach is a visionary in using technology to expand business reputations, visibility, and innovation. So when Emily agreed to do an interview with Sumer, we were thrilled! Check...
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