Retargeting: How to Turn Abandoned Leads into Customers

Most of us have had it happen before…you visit a site and browse a few items–whether it be a memory foam mattress, high-quality video camera, or perhaps access to an online course teaching elements of graphic design. Maybe you didn’t have your credit card handy. Maybe you got distracted. Or, maybe you weren’t entirely sure

How to Retain and Convert Customer Interest with Exit Offers

With the rise of digital adtech, there’s no lack of tools at your disposal to utilize and ensure that no opportunity is wasted when it comes to gaining new customers for your business. While it’s a blessing, it’s also a curse because it can be difficult to know what tools are right for your marketing

4 Landing Page Errors That Squash Conversions

Swipe right. Swipe left. Ahh, Tinder…the magical world of being able to find your soulmate with nothing more than a picture and a few lines of text. Ridiculous, right? Well, not exactly. You see, consumers seek out products and services using website landing pages much in the same way Tinder users use the Tinder app

Digital Marketing Tools for a Successful 2017

“It’s a new dawn, it’s a new day, it’s a new year…and I’m feeling good!” Ok, so maybe those aren’t Michael Bublé’s exact words, but as 2017 begins, we are definitely feeling good! That’s  because we will be continuing to use a few of our favorite marketing tools and systems in our 2017 strategy to

Building an Online Brand – The Power of Branded Images

This article is by blogger and freelance writer Isabella Foreman. In the past, branding was mostly reserved for larger companies with a lot of resources to invest in it. However, the reason why they were the ones focusing on this aspect of their business wasn’t because they had the money to do it, but rather

Best eCommerce Practices to Stand Out in a Saturated Market

Smart Insights 2016 trends show that online shopping is up 45% this year, with online sales up to $327 billion. And global eCommerce transactions are expected to jump over 70% by 2017. That means one thing for you if you own an online store… Your eCommerce practices must not only attract prospective customers but must

7 Steps to Customer Value Optimization

  Customer value optimization, or CVO, is more than a marketing buzzword. CVO is the method that maximizes the monetary value of each customer that comes through your sales funnel. To attract your ideal customers and double their lifetime value, it takes 7 simple, yet important, steps. Before we get into the nitty-gritty, know that

5 Digital Marketing Mistakes to AVOID

We’ve all been there. It’s 2016, and, per usual, we THINK we know what we’re doing when it comes to digital marketing. Sound accurate? We think so. Here’s a tidbit of insight: you MAY be doing it wrong. While this may come as a surprise, I’m just being honest… If you feel your digital marketing

5 Digital Marketing Musts

  According to Hubspot, companies gain 54% more leads if they use inbound marketing instead of paid, old-school marketing. No wonder everyone wants to jump on the digital marketing bandwagon. Just because you want to join in all the digital marketing fun, doesn’t mean there will be a seat for you. To set yourself apart in

10 Digital Marketing Opportunities You’re Missing Out On

  The Internet opens up numerous doors for businesses to successfully engage in digital marketing opportunities. As we move forward in the digital era, businesses who don’t embrace digital marketing opportunities will lose relevancy and not be able to compete in the marketplace. Before I continue, let me make this clear: my team and I

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