Category Archive

For decades, the concept of a workplace has typically looked something like this… Employees work side-by-side for a specific time frame each day at a designated indoor location–whether it be limited to one room or a whole building on a city block. Meetings are conducted in board rooms (or rooms so tiny they could be

• 2 weeks ago - By michelle
• 96 Views

It’s time. Time for what? You might ask… It’s time to clean up your ever-so-important email etiquette. Referred to as “netiquette” by some, proper email etiquette is important not only to making an impression on prospects and clients alike, but also to putting your business in a position for growth. While you might think your

• 10 months ago - By michelle
• 822 Views

They say it takes a village to raise a child. But when that child is your business, it takes an entire network of talent, technology, and tools to successfully and sustainably grow and thrive. We know digital marketing can be overwhelming and time consuming. Fret not, dear reader. Team Sūmèr has your back. We’re always

• 1 year ago - By michelle
• 750 Views

When you speak at a live event or business conference, you share your tactical expertise with a captivated audience. In the days after your speaking engagement, you may have a train of sales coming through. Then it’s all over. If you’ve ever wanted to go past the stage and reach an audience beyond live event

• 1 year ago - By michelle
• 433 Views

Selecting the appropriate gifts to send clients and vendors is not always an easy task. We know firsthand how tricky B2B holiday gift giving can be—searching for the perfect gift that makes the right (and lasting) impression can be a daunting project. If you’ve been mulling over the best holiday gifts to give your clients

• 2 years ago - By michelle
• 468 Views

Image credit: Carnie Lewis Business relationships—whether it’s B2B or B2C—are just like any other relationships. The fundamentals of a healthy relationship begin with reciprocal appreciation. If one party doesn’t show appreciation toward the other, an imbalance causes the underappreciated individual to search elsewhere for balance. This is exactly what customers do when they feel unloved by a

• 2 years ago - By michelle
• 1037 Views

Image by © Royalty-Free/Corbis As professional copywriters, we work with eCommerce businesses to create optimized product descriptions, conversion-boosting blog posts, and marketing emails. Along the way, we’ve uncovered valuable tools that help eCommerce businesses rise above the competition, become more visible, and increase conversion rates. In our time working for artisan candlemakers, office furniture designers,

• 2 years ago - By michelle
• 548 Views

Holiday marketing is quickly approaching. No matter what industry you’re in, the holidays present an opportunity to engage with your audience, raise conversion rates, and establish impactful messaging that sets a successful foundation for the coming year. Yes, we know it’s not even October. You haven’t even carved the Jack O’ Lantern; the Thanksgiving centerpiece

• 2 years ago - By michelle
• 477 Views

Professional copywriters (that’s us!) use inspiration to write conversion-ready content. Sure, we study our clients’ customer avatar, gather and analyze data, and keep up with industry trends, but those techniques alone aren’t what keeps us going. We NEED inspiration to perform at our very best. Without a healthy dose of motivation, content marketing falls flat,

• 2 years ago - By michelle
• 540 Views

Brand storytelling—the #1 rule is show, don’t tell. You may have heard more than one content marketing expert offer that advice. But what the BLEEP are they talking about? Here’s the lowdown: when you show instead of tell, you provide your audience an experience—you allow them to consume the content, reflect on it, think about

• 2 years ago - By michelle
• 555 Views