The Art of Image Selection for Your Blog Posts

If the phrase “a picture is worth a thousand words” is indeed true, the visual content that you select for your blog posts can make or break an article. When given the choice to read a post made up of block upon block of copy, or an article illustrated with infographics, photos, and illustrations, most

5 Ways to Find Engaging Blog Topics When You’ve Exhausted Your Options

Cake. It’s decadent, delicious, and what some people might consider a basic human need. Yet, despite its many wonderful attributes, if you’re a bakery owner, there’s really only so much you can blog about cake. Right? Wrong. Every day, business owners fall victim to the idea that they’ve exhausted their list of engaging blog topics.

8 Types of Successful Blog Posts

    Variety is the spice of life. The same adage is true when it comes to writing blog posts. Thankfully, we learned the secret of variety early on, which has helped us keep our content fresh and our readers wanting to come back for more. If you’re stuck in a rut writing the same

5 Simple Strategies to Create Blogs That Convert

Blogs that convert…you need them to gain traction with prospects and sell products and services through education. But there’s a major difference in blogs that convert and those that simply take up space. We’ve developed 5 methods to ensure your blog articles make an impact with your audience. Before we launch into those specific strategies

17 Business Blogging Tips to Increase Readership

Business blogging. It sounds simple at first: slap up some content, post on social media, and * bam * it’ll go viral in no time, right? Unfortunately, it’s not that easy. There are a variety of factors that go into writing a successful business blog-from writing the content and image formatting, to optimizing and promoting

4 Ways to Shake Up Your Business Blog

Yes, business blogs should provide valuable content to attract ideal clients, build trust, and showcase authority and expertise. However, it’s not enough to keep your audience interested—no matter how informative and awesome the info is. With attention spans shrinking by the day, your business blog cannot consistently look the same, or you’ll bore readers. And

DIY Blogs – Just Because You Can Doesn’t Mean You Should

Writing your own business blog is a great idea in theory. After all, no one can share your knowledge and wisdom with prospective clients quite like you. Not to mention, it saves you money to write your own awesome, client-attracting, sharable content. When you own a business, you know the details,

Why Direct Sellers Need Optimized Web Content

Direct sellers for large companies such as Avon and Thirty One need to properly invest in websites with blog functionality. Often, these direct sales companies offer preconfigured websites that sellers can use to promote their products. Unfortunately, there’s one major hitch in this plan. Companies optimize these websites to promote their own interests. They control

How to Get Blog Content Shared in the B2B Marketplace

Image credit: Blog content helps your business attract quality leads, position you as the expert, showcase your unique approach to solving a specific problem or pain, and increase social media followings. That’s great and all, but blog content won’t do you much good if your traffic doesn’t read or share it. This is especially

Blog Expert Reveals Best Traffic and Engagement Tips

In the digital age, it’s hard to keep track of important changes and trends…the never-ceasing Facebook advertising changes, the best practices of blogging, the trends in content marketing, etc. So when we had the opportunity to interview blog expert Matt Banner, we jumped on it. Banner is a Berkley graduate with a passion for helping

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