6 Digital Marketing Tools to Grow Your Business

They say it takes a village to raise a child. But when that child is your business, it takes an entire network of talent, technology, and tools to successfully and sustainably grow and thrive.

We know digital marketing can be overwhelming and time consuming.

Fret not, dear reader. Team Sūmèr has your back.

We’re always discovering and test driving new and innovative tools that help us manage our business efficiently and effectively.

And we’ve complied our top 6 tools that will help you manage your employees, grow your client list, increase your conversions, streamline your processes, and give you a leg up in the digital marketing world.


The ability to properly manage your team, and the work they are working on, is vital to the success of your company.

Our team uses TeamWork as a project management system to keep all of our ducks, or should I say projects, in a row.

We’ve tried quite a few, and we stay with this platform because it allows us to bypass emails and message through the system, manage calendar work, upload docs and info, and track milestones and progress.

It’s allowed us to streamline workflow and ensure there are no communication breakdowns.

Check out TeamWork here.


Infusionsoft helps over 120,000 businesses with sales and marketing automation.

It’s a tool so valuable we call it our digital marketing wingman.

This wingman has helped us pick up countless new customers by streamlining communications with both new leads and existing customers.

Now that’s a handy-dandy tool!

Infusionsoft can help your business by:

  • Aiding you in capturing more leads.
  • Improving your conversion rates.
  • Helping you master your e-commerce strategy.
  • Managing your sales process.
  • Saving you time by completing mundane tasks for you.

Learn more about Infusionsoft here.


MailChimp is another powerful automated email marketing tool we go bananas for.

Its marketing automation platforms give you the power to send beautifully designed emails. And it’s simple to use. This tool provides those with little email marketing knowledge the ability to create powerful email campaigns.

It’s literally so easy. Any monkey on your team could use it.

(Note: Please know that we don’t actually have any monkeys on staff; however, some employees are hairier than others.)

Our favorite MailChimp features include:

  • Hundreds of e-commerce integrations.
  • Flexible email design.
  • Powerful marketing automation.
  • Advanced analytics to track campaign success.
  • Hundreds of app integration options.

Learn more about MailChimp here.

Survey Monkey

SurveyMonkey makes our top tools list, mainly because we have an affinity for primate-themed digital marketing tools. Just kidding!

The truth is, SurveyMonkey is valuable to us because it makes it easy to talk with our audience.

With the click of a button, you can create surveys that capture valuable information for your business.

Discover your customer satisfaction levels, do market research, or track employee engagement.

The opportunities are endless.

All you need to do to harness the power of this tool is create a survey and send it out to your audience.

Then sit back, relax, and wait for the valuable information to pour in.

Try Out SurveyMonkey.

DM Lab

The Digital Marketer Lab offers insight on how to test and grow new marketing strategies.

Once you’re a DM Lab member, you get access to execution plans, checklists, and cheat sheets that aid in growing your business.

Examples of plans you’ll have access to in the DM Lab include:

  • A 16-step landing page checklist that doubles opt-in rates.
  • A 9-step subscriber win back campaign strategy.
  • A 22-step offer optimization plan that bumps conversions 40 – 70%.

And this is only the tip of the iceberg!

You also get monthly live training and access to Digital Marketer’s private mastermind group.

Even though we are DM Certified Partners, we still use this valuable resource.

Not only does it give us the ability to take marketing shortcuts and grow our business, but it also provides us with valuable marketing tools that help us save time.

The best part is that you can start using it for only $1.00! That’s an investment in your business worth taking.

Discover everything the Digital Marketer Lab has to offer.


As a business owner, you understand relationships are the key to business success. Unfortunately, not all relationships are as easy as you’d like them to be.

That’s why we use Zendesk.

Zendesk gives you the ability to bring all of your conversations into one place. It’s an organizational tool that allows you to:

  • Keep all your emails in one spot.
  • Connect your Facebook and Twitter channels to stay on top of social conversations.
  • Take customer calls that are then transcribed into tickets.
  • Chat with your customers and give them real-time support.

Streamlining your business communications with this one easy-to-use tool frees up your time so you can focus on the things that really matter.

Check out Zendesk here.

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