5 Copywriting Exercises That Make You a Marketing Ninja

ninjas on the beach at sunset

Copywriting exercises do more than make your brain synapses fire with good, creative ideasthey make the whole marketing process easier and more effective.

That’s why we’ve developed 5 copywriting exercises that help you get the most response and create the highest conversions on sales letters, web pages, and marketing emails. Think of it as a litmus test to measure the power of your marketing copy.

To tap in to your prospects’ big needs, print out these 5 exercises, and use them as a checklist for your next copywriting project. When you do, you’ll become an automatic marketing ninja.

Show prospects your moves with these 5 copywriting exercises.

1. Take the No-Nonsense Approach with Headlines

Even though you offer a valuable service or product that’s worth learning about in-depth, your marketing must still move quickly. That means, you’ve got to get to the point fast, or you risk losing your prospect.

Respect your prospects’ time, and get to the heart of the message early. There’s no better place than the introductory headline to lay your offer out on the table.

Let’s pretend you work as a love and relationships coach. You specialize in helping men understand their wives on a deeper emotional level.

You’ve got serious experience under your belt, so you’ve pinpointed your target market’s biggest pain point: they don’t understand their partner’s emotions.

For your first copywriting exercise, make certain that the headline speaks to your market’s biggest desire. A solid, desire-centric headline might look something like this:

Discover How You Have the Power to Give Her the Emotional Connection She Craves…without Being a Mind Reader.

With a headline that mixes desire, curiosity, and hope, you’ve got a magnificent recipe for headlines that don’t waste time.

2. Got Your Audience’s Attention? Show them the Problem.

Your headline gets them to read the first sentence of your copy. You’ve got them, now you need to keep them. Think of this in terms of a mix tape you’d give a friend. The opening song delivers the wow factor, but the second track keeps them tapping their foot.

Now that you’ve got the desire-centric headline nailed, illuminate the pain factors that stop your prospects from achieving their goals. Try something like this:

You promised yourself you’d never fall in that relationship rut you’ve seen happen to other couples. You two would never become them. It doesn’t matter how the emotions, passion, and communication got cut off…what matters is how you’ll reignite the flame.

But you don’t know how. Not yet.

This shows the reader that you understand what’s happening. The real pain is that they have a desire that they don’t know how to fulfill.

3. Put Your Solution in Action

Once you get to this point, you’ve already identified the what. Now’s the time to reveal the how (but don’t spill all the beans just yet).

Why can’t you explain everything? Because without curiosity to drive your prospects forward, they may not make it to the buy button.

Try sentences that add new pieces to the puzzle, but don’t overdo it. Your solution in action should look something like this:

No expensive couples therapy. No repetitive “get to know you” talk you went through when you first dated. It only takes 30 minutes to see exactly what your partner needs from you, so that you can harness the deep emotional connection she wants, but you can’t find.

This sample copy reveals information about the service, but it doesn’t remove value by showing the reader everything.

4. Project the Results

To put it simply, write about their dreams in a realistic scenario. When you project the results, readers will visualize themselves basking in the glory.

We suggest a little second-person storytelling to do the trick. Something such as this will really pull the audience in to your message:

Imagine no more pesky arguments. Imagine that the two of you come home at 5:00 o’clock, and she collapses in to your arms. She’s thought of you all day. She couldn’t wait to see you.

Imagine that you’ll never be that boring married couple. She’ll ask you to take her on new adventures. She’ll ask you what you want, you’ll tell her, and she’ll give it to you.

Next thing you know, the two of you are planning European vacations; you’re going boating on the weekends; you’re talking about things other than work and the kids.

If you think this “perfect relationship” is far-fetched, you’re only a few clicks away from creating the romantic life you want.

5. There’s a Dark Side. Be Honest About It.

Our copywriting team never advocates selling through fear. To use the most professional language possible, playing on fear is simply an icky practice.

On the other hand, it is highly important that you present yourself in an authentic, honest way.

In other words, it’s paramount that you show prospects what your products and services save them from. Divorce? Therapy bills? Alimony payments? A broken heart?

It doesn’t matter what the risks are, it’s crucial to be up front with people. Show them what you prevent with copy such as this:

Imagine if you just accept the situation as it is now.

Your marriage continues to sour. The fun you used to have together becomes a memory. But you don’t have to give up.

Take action now to avoid the life you don’t want. Take action now to create the life you’ve always dreamed about.

Reserve your spot for our upcoming webinar to discover how to improve your website content.


    13 Feb

    Content Marketing: The One Difference You Need to Know

    Content marketing—many of the most sought after marketers such as Frank Kern and Ryan Deiss have declared that it’s the paramount ingredient for business growth in 2014. We totally...

    07 Jan

    Customer Retention Strategy: Are Your Customers Suffering From a Broken Heart?

    According to John Coe, author of The Fundamentals of Business to Business Sales and Marketing, “68% of long-term customers stop buying because they just don’t feel ‘loved.’” What this...

    05 Oct

    7 Things I’ve Learned About Running A Successful Business

    I’m still flying high from my mentor David Neagle’s Manifest Your Marketability event last week in L.A. Not only was I there to learn, but I was also a...

    08 Feb

    5 Tips for Marketing Your Business with EBooks

    In the digital age of marketing, eBooks are a convenient, low-cost way to deliver highly valuable content to your target market. But what’s in it for you? After all,...

    04 Oct

    Does Your Blog Need a Makeover? What You Can Do Today to Make Your Blog Fresh

    From the content to the layout and design, a business blog should accurately portray your brand message while keeping readers continuously interested and loyal. If your blog content or...

    26 Jul

    Don’t Worry about Offending Your Copywriter . . . Here’s Why

    We’ve noticed lately that some of our web copywriting clients are reluctant to tell us when they want their copy revised, almost as if they’re afraid of hurting our...

    07 Oct

    Building a Unique Brand Message One Pair Of Socks at a Time

    Oberon Socks, an up-and-coming stylish, men’s sock line, is taking the retail community by storm with its effective and unique brand message and marketing strategies. We’d like to thank...

    29 Nov

    Why One Retailer Was Inspired to Create an Ecommerce Site

    Just in time for holiday shopping, we’re proud to announce the launch of our client Christophe Artisan Chocolatier-Pâtissier’s new ecommerce website that allows customers nationwide to purchase hand-painted chocolates,...

    25 Feb

    6 Pillars That Create Optimal Sales Page Performance

      When it comes to optimal sales page performance, there are 6 make-or-break characteristics that significantly increase your conversion rate. These pillars are: Emotions. Logic. Story. Takeaways. Rollout Proof....

    12 Jan

    Does Your Website Make You Sound Selfish? Your Prospects Might Think So

    Is your website copy focused primarily on your business and how you are so wonderful? If so, your prospects might be feeling left out. You might be thinking, “Why...

    Leave a Reply

    Your email address will not be published. Required fields are marked *


    Jalen Davenport 5 hours ago / Reply

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam viverra euismod odio, gravida pellentesque urna varius vitae, gravida pellentesque urna varius vitae. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam viverra euismod..

    Jorny Alnordussen 6 hours ago / Reply

    Gravida pellentesque urna varius vitae, gravida pellentesque urna varius vitae. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam viverra euismod..

    Marcus Farrell 7 hours ago / Reply

    Nam viverra euismod odio, gravida pellentesque urna varius vitae, gravida pellentesque urna varius vitae. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam viverra euismod..

    Post a Comment

    Your comment was successfully posted!

    Search This Blog


    Latest Tweets

    • How to Use Infographics to Get Leads From Your #Website from @HubSpot t.co/6KPzZ1YRMj Reply - Retweet - Favorite
    • 25 Tips for Creating Great #Marketing Videos from @smallbiztrends t.co/Cz08UJCHPb Reply - Retweet - Favorite
    • Cover All the Bases With 21 Winning #Content Marketing Tactics from @CMIContent t.co/fBm19Yqb35 Reply - Retweet - Favorite

    Follow @writtenbysumer on twitter.

    We Recommend

    [wp_social_sharing social_options='facebook,twitter,googleplus,linkedin,pinterest,xing' twitter_username='arjun077' facebook_text='Share on Facebook' twitter_text='Share on Twitter' googleplus_text='Share on Google+' linkedin_text='Share on Linkedin' pinterest_text="Share on Pinterest" xing_text="Share on Xing" icon_order='f,t,g,l,p,x' show_icons='0' before_button_text='' text_position='' social_image=''] Close