3 Traits of Sharable Content

Think about the last blog post, email, or article you’ve read that truly floored you. One that moved you to leave a comment, forward the message, retweet the link, or inspired you to think differently.

Great writing will only take a content topic so far. But if you want your content to excite, engage, and move readers to action, you need a little boost from these 3 elements:

Be vulnerable. In order to connect, you have to allow yourself to be seen—to show who you are, imperfect and authentic. This transparency in writing is one of the foundations of content that spreads because it engages readers on a wholly human level.

The best blog posts I’ve read have been the ones that don’t hide behind a persona or put on airs. They are the articles that allow the audience to fully experience what the author has experienced by laying it bare, providing value, and telling a compelling and humanizing story.

Tell a story. There’s a reason we keep bringing up storytelling when it comes to content. At its best, good storytelling in marketing copy feels like a heart-to-heart conversation with a friend. Also, when you deliver information via a story, your reader is better equipped to recall that information later because storytelling engages us on several different emotional levels. We’re just hardwired that way.

Answer the why? Communicating company values and vision is never a waste of your time or words. These are the traits that help humanize your company and give prospects a broader sense of why they should trust you and do business with you.

In order to move others to take action—whether you want them to sign up for your ezine, buy your products, or share your message—you must clearly communicate why you do what you do.

Just look at the best brands on the market today. Did Google get to where they are by reiterating what their company is over and over? Of course not. Instead, they show the world they value progress, collaboration, and widespread communication, and demonstrate these values in their brand messaging, products, services, and even the interior design of their offices.

Catch your daily dose of can’t-miss content. Follow us on Twitter!






    09 Feb

    6 Content Marketing Trends of 2016

        Succeeding in the digital age requires a comprehensive online strategy. To do that, it’s paramount to stay up-to-date with this year’s hottest, most profitable content marketing trends....

    02 Feb

    How the Star Wars Trailer Exemplifies Successful Content Marketing

                              When it comes to quality copywriting that converts, there is confusion about what successful content marketing...


    29 Oct

    Low-Converting Sales Page Diagnosis and Treatment

    A low-converting sales page can often be puzzling, even frustrating. Especially when, no matter what tweaks you make, nothing increases conversions. If you’ve spent hours writing sales page content...

    19 Nov

    How to Write for a Luxury Ecommerce Site

    When you think of luxury product copywriting, you may begin to hear a sultry voiceover in your head, followed by images of twisting satin, a celebrity in bright red...

    22 Aug

    Are You Speaking a Foreign Language to Prospects?

    Guest post written by Melody Brooks, one of Sumer’s master web copywriters When you communicate with your prospects, you need to use language they understand, especially if they are...

    16 Jan

    How to Get Emotional Like the Masters

    When it comes to sales and marketing, it’s all about human emotions. With that in mind, the best copywriting strategies focus on how to tap into a target market’s...

    02 Sep

    Where Does Your Website Fit into Your Sales Process?

    Your website is an around-the-clock sales tool. As your business evolves and the market changes, often you adjust sales techniques and marketing strategies accordingly. However, many companies undervalue the...

    09 Apr

    The Best Marketing Tip I Can Offer

    Things, they are a changing at Michelle Salater Writing & Editorial. As our clients’ needs and wants change, so is our company. And we couldn’t be happier with the way things...

    29 Mar

    If Your Visitors Don’t Act, You Don’t Sell

    It’s amazing how many websites fail to take the one crucial step that makes all the difference between success and failure . . . Ask the visitor to take...

    17 Mar

    Is Your Website an Embarrassment?

    Do you hate that your website doesn’t accurately convey what you do, whom you serve, and why you do what you do? Would you like to have a website...

    Leave a Reply

    Your email address will not be published. Required fields are marked *


    Jalen Davenport 5 hours ago / Reply

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam viverra euismod odio, gravida pellentesque urna varius vitae, gravida pellentesque urna varius vitae. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam viverra euismod..

    Jorny Alnordussen 6 hours ago / Reply

    Gravida pellentesque urna varius vitae, gravida pellentesque urna varius vitae. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam viverra euismod..

    Marcus Farrell 7 hours ago / Reply

    Nam viverra euismod odio, gravida pellentesque urna varius vitae, gravida pellentesque urna varius vitae. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam viverra euismod..

    Post a Comment

    Your comment was successfully posted!

    Search This Blog

    Let's Get Social


    Latest Tweets

    • How to Use Social Media to Build Brand Trust #digitalmarketing t.co/Fu1ZtxVQC2 Reply - Retweet - Favorite
    • The Ultimate 40-Point Checklist for Smarter #ContentMarketing Strategy (Infographic) from @Inc t.co/RacbUIjndc Reply - Retweet - Favorite
    • 7 Ways to Make Yourself a Better Editor #writing from @Entrepreneur t.co/EuZvIbcmP3 Reply - Retweet - Favorite

    Follow @writtenbysumer on twitter.

    We Recommend

    [wp_social_sharing social_options='facebook,twitter,googleplus,linkedin,pinterest,xing' twitter_username='arjun077' facebook_text='Share on Facebook' twitter_text='Share on Twitter' googleplus_text='Share on Google+' linkedin_text='Share on Linkedin' pinterest_text="Share on Pinterest" xing_text="Share on Xing" icon_order='f,t,g,l,p,x' show_icons='0' before_button_text='' text_position='' social_image=''] Close
    Menu Title