Posts Tagged ‘blog’

The Website Alternative: Creative Business Blogsites

Friday, August 7th, 2009

Celebrated for her creative, one-of-a-kind designs, Hannah Craner, graphic and print collateral designer and owner of Sherbet Blossom Designs, has positioned herself as a blogsite designer and custom-designed print collateral guru. In this exclusive interview, Hannah shares with S?mèr her design expertise and her inspirations:

S?mèr: What is your design background?

I graduated with a BS in social marketing and took some computer / design classes in school, but most of my design experience came after I graduated. My husband started a nonprofit organization that sends doctors and dentists to third-world countries. Since we were a true nonprofit organization with little money to spare, my husband asked me to design a logo and website. I had a graphic design friend who mentored me through the process and helped me gain the passion I have now. I soon began doing websites and wedding invitations for a wide clientele and landed a job as a graphic designer for a magazine publishing company. I have been designing my magazine for almost four years now and absolutely love print work.

S?mèr: Why blogs? How did you get into blog design?

Print work is actually my passion, but blog designing fell into my lap. I began Sherbet Blossom Designs two years ago and immediately had people asking me who designed my site. When they found out I designed my own blog, they asked if I could do theirs. After more than fifteen people asked me to design their blogs, I decided I should make a business of it. My greatest passion is still print work, but I do love blog design as well.

S?mèr: How do your blogsites differ from traditional  websites?

Each of my blogs is custom designed. I design to the client’s taste and work with my client to create a site that is uniquely his or her own.

S?mèr: What do you love most about what you do? Why?

I love to see the design in my head become a reality on screen and even more in print. To hold something in my hand that I created is a thrill. I love that I am constantly looking for beauty and shape in everything around me. Everything is inspiration.

S?mèr: What is your source of inspiration?

Inspiration comes from everywhere. Shapes, signs, magazines, fabric, antique books—I have a hard time looking at anything without analyzing the design. I keep a sketchbook and camera with me to draw or take pictures whenever I get an idea.

S?mèr: You have quite an extensive portfolio. How long have you been designing blogs / banners / websites / print collateral?

I have been designing blogs for about two years, but 80% of my designs have been done in the past ten to twelve months. It seems the more I do, the busier I become.

S?mèr: What does the future hold for Sherbet Blossom Designs?

I plan on selling premade blog designs at bargain prices and also revamping the print work section of my site to focus more on invitations, ads, and packaging. I am very excited about the changes coming in the next three to four months.

To view Sherbet Blossom Design’s exceptional portfolio,     visit

Integrating Your Business

Friday, July 11th, 2008
Ways to integrate yourself into the online community:
• Write a blog and comment on other blogs
• Post audio and video on Youtube and look at other Youtube videos related to ones you post
• Take videos and photos of your products or services and post them on a photo sharing site (Flickr or Buzznet)
• Join a website that allows users to post reviews for local businesses, such as
• Join a social bookmarking site, such as or
Two great ways to get more traffic to your site is through and These two social media sites, although slightly different, can easily integrate you into various online communities.

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No Time To Write a Blog? No Problem.

Friday, June 20th, 2008

Small business owners often take on more work than they can handle. The little things always seem to take an hour or more and it’s too easy to get behind. The progression of the internet has provided more options to market a company with the use of audio, video, blogs, podcasts, newsletters, email, articles, etc. One person is incapable of performing all of these functions for his or her website . . . at least not without going crazy.  

What is the best option for minimizing the amount of work one has to do without eliminating media that will benefit marketing for a company? 

The answer: Hire a copywriter. 

An excellent way to use a copywriter to a company’s benefit is to hire a professional to write blogs. Blogs are rising in popularity, and many companies are utilizing them to share new products, ideas, services, and offer an area for customers to comment. These comments allow potential customers to get an idea of what other consumers think of a product or service. Comment areas can also be used by potential clients to ask questions about a particular product or service and can serve as a guide for what the topic will be for the next blog.

Blogs are often times overlooked by a company because owners do not have the time to post three to four blogs a week. Avoid overlooking this important commodity by hiring a copywriter to write a blog. A copywriter will persuade your customers to be active with your company through their knowledge of the target market.

Blogs are conversational in nature and allow customers to feel a stronger personal connection with a company. Copywriters use creative ways of developing this connection and can express this through blog writing. Hire one now and get more time to do the other things you have been putting off.

Do you have questions about how a copywriter can help your business? Contact Michelle Salater Writing & Editorial to learn more.