Archive for the ‘Online PR’ Category

What’s So Great about Viral Marketing?

Wednesday, October 14th, 2009

If you’re using the Internet to market your company, than you must have heard the term “viral power.” Does this phrase ring a bell? Do you know what it means? If not, you’re not alone. Many businesses hear the same advice as you may be hearing, such as “use the viral power of the internet,” “viral marketing is the way to go,” and so on.

But, what does viral power mean? Bascially, it is comparing information across the Internet to a virus. A virus can spread extremely easily and rapidly and information online works in the same exact manner. Links from one website bring you to the next, people share information across various online channels, and information is recycled and archived.

One of the greatest ways to take advantage of viral marketing is through videos. YouTube is a primary example of how businesses have used videos to increase online exposure and attract more clients. In the video below, you’ll see just how vital video marketing is in promoting your business online and increasing your client base.

Stop Wasting Your Time Chasing Clients Online

Monday, October 5th, 2009

Whether you’re in retail or real estate, tourism or graphic design, you’ll want to join me for my free telecall Tuesday, October 6, 2009, because I’m going to share with you how you can tap into the new age of PR and achieve exposure and more clients.

If you’re on the fence, if you think you don’t have the time, if you don’t think you need to promote online . . . here are 5 reasons why you should join me on this free call:

  1. You’ll learn proven PR integration tips and strategies that you can easily implement on your own today.
  2. You’ll learn how to save thousands of marketing and promotional dollars while maximizing your online exposure.
  3. You’ll get the tips you need to stand apart from the competition and gain massive online exposure across a variety of channels.
  4. You’ll discover exactly how to interact with your target market online and where to interact with them.
  5. You’ll learn what you can to today to get more online exposure.

Register today for “The Ultimate Strategies to Boost Your Online Presence.”

Michelle Salater to Host Free Telecall on Using PR2.0 to Grow Business

Tuesday, September 29th, 2009

Join Michelle Salater on a free telecall Tuesday, October 6, 2009 (8 p.m. Eastern / 6 p.m. Pacific), and learn how to boost your credibility, increase website traffic, convert more prospects to customers, and stop working so dang hard on trying to figure out how to promote your business. During this 60-minute call, Michelle will discuss using PR2.0 to grow your business. “The Ultimate Strategies to Boost Your Online Presence” will be recorded, but you must sign up for the call to receive the audio.

Lines are limited.

Learn more:

Maximize Your Online PR Efforts

Sunday, September 27th, 2009

Are you working hard to promote your business online, only to find your message drowned out in the crowd?

How would your life change if your business gained more online exposure, prospects could easily find you online, and you attracted more clients while staying current with constant changes in technology?

No matter your industry, now more than ever you need an integrated PR strategy that works for your business. Here’s why…

According to a case study by Coke Oasis, 3 out of 4 of the top media vehicles for increased brand recognition are online.

Over 90% of online merchants plan to add rich media and social networking functions in 2009. -Internet Retailing

Social networks have enjoyed a 25% growth in unique visitors in the last year. Some sites have doubled their user base. -Comscore, August 2008

If you want to know exactly how you can save thousands of marketing and promotion dollars and, at the same time, maximize your online PR efforts in ANY economy…

If you want to boost your credibility, increase website traffic, convert more visitors to customers, and stop working so dang hard on trying to figure out how to promote your business…

If you want to have a business that prospects view as a credible resource…

Then you’ll want to attend my Free Teleclass on October 6, 2009, at 8 pm ET. It may just be the best decision you’ll ever make.

I’m going to show you simple strategies that you can use to maximize your online PR efforts–strategies you can implement right now and do on your own.

You’ll learn some of the exact same strategies and tactics I use for my own company and for my clients to build a powerful online presence–using nothing but the Internet to promote and attract prospects.


In this 60-minute Teleclass, I’ll reveal…

  • The 2 most important questions you must ask and answer before you create an online PR campaign.
  • What PR2.0 is and why it’s crucial to your brand and success.
  • How to successfully integrate online and offline PR efforts.
  • What you can do today to get more online exposure, without spending a ton of money.

On the call, I’ll also be announcing the details of my 4-Week Online PR Bootcamp: “The Secrets to Maximizing Your Online PR Efforts Through Proven Strategies.”

Over the course of 4 weeks, I will show you the exact step-by-step online PR process that has worked for my clients and me.

You’ll learn the fundamentals of promoting your business online as I lead you through my proven process of how to implement these strategies easily and on your own (this alone will save you thousands in what it would cost you to hire professionals).

If you’re ready to gain online exposure for your business, then you’ll want to register for this Teleclass…immediately! SIGN UP NOW!

Brand Message Global Positioning System: Locate Your Brand Message from A – Z

Tuesday, September 8th, 2009

Your brand message is present everywhere. In fact, it’s all around you—in reality and virtually. That’s not meant to scare you though; this isn’t the Matrix—I promise. But, if you want to ensure your business message is working for your company, you need to know where it is and what it looks like to others. If you neglect your brand message appearance in certain areas, you may be losing a huge audience. Imagine all of the prospective clients you can attract if your brand message is accurate and strong in every area where it’s present.

Where does your brand message appear?

A business card: Many times a business card is what reminds prospects to call you. If you don’t have a professional-looking business card that projects an accurate brand message, your card might as well go in the garbage.

Blog appearance: An organized sidebar, constantly updated content, and contact information that is easy to find are crucial if you want prospects returning to your blog—or for that matter, even reading it. A sloppy-looking blog that isn’t updated shows to prospects that your business must be the same way. Don’t let them think this.

Comments you leave on other blogs: Offer constructive comments that add to the conversation. A nasty response isn’t going to attract anyone.

Digg: Increase your friend base and add valuable information to the conversation. Digg other people’s articles and blogs—not just your own.

Email signature and content: Be professional, and be sure to include your name, website, and contact information in your email signature. Avoid using a long-drawn-out signature that has lots of colored fonts. This is overkill.

Facebook: This is a viral social media platform, so whatever you say can go a long way. Be sure you are projecting your brand image appropriately and accurately.

Graphic design (on both print collateral and online): Bad graphic design elements could be projecting an inaccurate brand image for your company. Make sure you use graphics that drive the prospect to take action, that are in line with your brand image, and that don’t look cheap.

Homepage: Your website homepage should invite the prospect to search deeper into your website and learn more about your company and the products / services you offer. And it only has 3 – 5 seconds to do this, so make it count. Industry discussion forums: Provide valuable information to the discussion. No one likes a Debbie Downer so avoid unconstructive criticism.

Industry discussion forums: Provide valuable information to the discussion. No one likes a Debbie Downer so avoid nonconstructive criticism.

Jpeg: Whether you’re using Facebook, your blog, Twitter, or Flickr to post your photos, they should be clear and crisp, appropriate, and of interest to your followers.

Knol: Chronicle morsels of interesting industry information on Google Knol. A Knol is “a unit of knowledge.” Knol online platform allows you to share your expertise and increase exposure.

Logo design: This is the physical image behind your company. Make sure it illustrates your brand image correctly.

Media outlets (both on- and offline): Bad PR can give you a bad reputation. Search through the web, or sign up for Google Alerts for your company and see what others are saying about it.

Networking events (both on- and offline): Listen to what everyone has to say. Don’t talk about yourself every moment. Learning about what others have to say is more important in building relationships than talking about yourself. And since the whole point of networking events is to build relationships, listening is key.

Online marketing campaigns: Everywhere you place your name both on- and offline, has a direct correlation to your company. Your message needs to reflect your brand image.

Physical appearance: Always look professional and well put-together. Even when you’re taking out your trash, you should look tidy—neighbors and people who drive or walk by could be potential customers or prospective business partners.

Q & A participation on LinkedIn: Q & A is one of LinkedIn’s greatest features. It allows you to ask questions to others in your industry and answer questions others have asked.

Reddit: This social bookmarking site allows people to rate blogs, links, and articles. Check Reddit frequently to see what others are saying.

Stumbleupon: Increase your friend base and add valuable information to the conversation. Bookmark other people’s articles and blogs—not just your own.

Teleseminars (thought I was going to say Twitter, didn’t you?): Interact with prospects, and share your expertise on teleseminars. They provide the perfect opportunity for positioning yourself as an expert. Just make sure you have a well-written and valuable script that projects an accurate brand message.

User-friendly website: When viewers can’t properly navigate through your website, they become frustrated and move on to a website that they can navigate through. Don’t lose customers to a difficult-to-use website.

Video content on YouTube: Your video should reinforce your brand, not hinder it. A poorly made video—whether it be bad quality, muffled sound, or flat-out pointless—reflects your brand image.

Website copy: Bad web copy not only impedes your ability to rank high in search engine results pages, but it also projects a bad image of your company. This is not what you want.

X stands for the unknown: You aren’t ever going to be able to know every last place your business message is present. Remember that online marketing is viral—it can be difficult to find all the thousands of connections between your website and others. This is where Google Alerts comes in handy. Signing up for Google Alerts for your company is an excellent way to track connections that fall through the cracks. It sends you updates on where your company name has been found across the Internet.

Yahoo! Bookmarking: People are bookmarking you, so watch what you say.

Z . . . I’ve got nothing. Any suggestions?

Redefining the Way Businesses Gain Exposure

Tuesday, August 18th, 2009

Message from Michelle

Greetings from Kimberling City. For the past week, I’ve been in Southwest Missouri visiting my family and relaxing.

It’s a much-needed break as my team and I have been busy this summer helping clients ramp up their publicity on- and offline. And it’s working. This past Sunday, our client Ears of Experience was featured in the Travel and Arts section of the Post and Courier. In addition to the article, within days after their optimized press release appeared online, they received four calls from prospects that saw the release.

In the past few months, more and more companies are contacting me, asking for help with promoting and marketing their companies online. This issue of Sūmèr’s Secrets focuses on how to gain more exposure-both on- and offline-through integrated PR.

Connect With Me Online at:

Feature Article:

Integrated PR: Redefining the Way Businesses Gain Exposure

When most people think of PR, they understand it to be the act of relaying news to a media source via a press release. They believe once they submit a press release, that’s all they can do. They wait to see what the press release can do for them. Too many people submit a press release to a variety of news outlets–thinking they have a great story the media will pick up–but they hear nothing back.

Instead, they wait, and wait, and wait. Nothing happens.

Ever since the first press release was published on October 30, 1906, public relations has been shaped and defined by more than a written release. Networking, relationship building, trustworthy practices, and brand presence are just a few additional elements that help define public relations.

Today, with a wide variety of news mediums to choose from, the public has spread itself across several channels. If you choose to convey your company message only through one medium, such print media, you may find the public is elsewhere and your efforts wasted.

If you’re not using online platforms to enhance your public relation efforts, then you’re missing an opportunity to expose your brand to the public, generate leads, increase sales, and boost credibility.

Some of the most innovative and effective ways to reach your target market online include PR 2.0 and optimized press releases.

  • PR 2.0: By definition, PR 2.0 is a social media press release. This newly developed public relations tool was born from the rise in social media popularity. As more and more people use flickr,, YouTube, Facebook, Twitter, and Digg, they are more desensitized to newspapers and traditional media outlets. Because of this shift, using modern media forms, in addition to traditional forms, is the most effective way to get across time-sensitive news items related to your business.PR 2.0 incorporates a variety of interactive social media elements including video, Twitter pitches, share options, bookmarking capabilities, photos, slideshows, bulleted information, links to your website, blog, and social media sites, and contact options. Because PR 2.0 is viral, the audience base you can reach with it is infinite.Click here to view one of our client’s latest PR 2.0 releases.
  • Optimized PR: Also known as SEO PR, an optimized press release is search engine optimized to ensure it pulls up on search engine result pages. In other words, the press release is written to incorporate important keywords that prospects may be using as search terms. One of the most popular places the public and even the media go for their daily news dish is the Internet. Google News, Yahoo! News, and Bing, to name a few.

If you post an optimized press release in popular search engines, you can be sure to get some hits off of it. Similar to PR 2.0, an optimized press release is viral and has the ability to reach a countless number of prospects.

It’s obvious the public relations model has shifted over the years, but public relations still, without a doubt, embodies the same principles it did over 100 years ago: provide the people and the press with truthful, accurate information that is both newsworthy and valuable.

Want to see more marketing articles like this one? Visit Michelle’s marketing blog, Sūmèr Blog.

Tip of the Month

According to WebProNews, PRWeb shared a case study that involved a firm that usually sees a 50% increase in website traffic after issuing a press release. One of their most successful releases led to a 400% increase in website traffic. In order to drive additional traffic to the releases, this same firm used social media sites to increase press release exposure.

Like this post? I’d love for you to share it on Digg, StumbleUpon, or the other social media tools found below.

Are You Effectively Connecting With The Online Community?

Friday, July 24th, 2009

In the above video, web public relations expert Brian Solis shares his expertise on how to effectively build relationships on social media sites. You might be surprised to find out the truth behind building solid connections . . .

Maximize Your Marketing Efforts in Any Economy

Monday, December 29th, 2008

How would you like to be able to keep growing your business no matter what the economy does?

Sign up for expert online copywriter Michelle Salater’s Online Business Marketing Bootcamp for Beginners, and she’ll show you everything you need to know to go where the customers are—online—and grow your business by maximizing your marketing efforts.

And do it in any economy. 

Over the course of 8 weeks, you will work one-on-one with Michelle as she shows you the same tips, tactics, and strategies she used to take her own business from flat broke to so busy she has to turn customers away…and she did this all within one year.


Because Michelle really wants to help you grow your business online without struggling so you can skyrocket your sales in 2009, she’s offering a $200 Early Bird Discount to those who sign up before January 4, 2008 (midnight PST).

Now is A CRITICAL TIME for businesses to invest in their marketing. And the best way and most cost efficient way to do this is to market online.

A 2001 McGraw-Hill study found that aggressive recession advertisers / marketers increased their market share 2 ½ times the average for all businesses than in post-recession.

How would you like to increase your market share 2 ½ times?

If you’d like to skyrocket your online sales, increase website traffic, and save thousands of dollars by implementing online strategies on your own, NOW IS YOUR TIME to sign up for Michelle’s Online Business Marketing Bootcamp for Beginners. The course begins January 21st.

She can’t make it any easier for you than the 3-payment option she’s made available and the Early Bird Special (save $200) that ends at midnight January 4, 2009.  

Remember, this special offer won’t be available after January 4…


Increase Business in Economic Crisis and Strengthen Your Brand Name

Wednesday, December 3rd, 2008

During tough economic times, customers are more particular about businesses they’re buying from. Customers want to know you understand the current crisis and are there to help them with their needs. Showing clients you value their business during economic crisis expresses your dedication to customers and their satisfaction. Your company will appear as a helpful friend as opposed to a business looking for a quick buck.

Show customers your brand name symbolizes a business that cares about their families, their success, and their happiness.

·       Nurture relationships with customers. Sell them products / services with benefits that cater to their needs and be truthful about the benefits. Once customers recognize they have purchased a product / service worth their money, they’ll most likely come back. Strengthening brand loyalty is a great way to grab customers during this economic crisis and keep them when the economy rebounds.


·       Present customers with a mission statement on your website. When customers see a set of values on your site, they’ll be more likely to view your company as truthful and trustworthy. Customers are looking for businesses they can trust and who can satisfy their needs and the needs of their families.


·       Submit newsworthy press releases explaining company improvements and innovations during the economic crisis. This will show customers you dedicated to them.

Strengthening brand loyalty in tough times will gain customers now and keep them in the future. For more helpful tips on marketing in economic crisis and to learn about our many marketing services, visit Michelle Salater Writing and Editorial, LLC. 

Hiring the Right Professional Copywriter

Tuesday, December 2nd, 2008

If you’re ready to take your website to the next level and boost sales dramatically, it’s crucial to find the right professional copywriter.

It’s important to hire a copywriter with thorough knowledge of marketing an online business through web copy, website design, blogs, online articles, and other traffic-generating tools.

A copywriter with skills in various areas of marketing has the ability to see the overall picture for effectively marketing your business. He / she can introduce you to innovative, effective, and helpful solutions sure to send your business skyrocketing to success. 

Here’s what to look for when hiring a professional copywriter:

·       He / she offers several writing and marketing services for businesses. Someone who only does copywriting is most likely not as qualified as one who utilizes various marketing strategies through different writing / marketing vehicles. He may open your eyes to grand opportunities for your business, maximizing success and dramatically increasing sales.  

·       He has a reputable list of clients. Look over the list of past clients and what services he provided for them. Note any testimonials he may have from these clients. If he has created successful marketing strategies for one business, he can most likely do the same for yours.

·       View any sample work / websites she has worked on in the past to get an idea of her writing style, spectrum of ability, and thoroughness.

Your website is an extremely important marketing tool for your business. It’s crucial to find a dedicated professional copywriter with the right vision for your company, recognized clients, great work samples, and a list of result-driven writing services.

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