Top Five Twitter DosThursday, July 30th, 2009
When used properly, Twitter can be an effective tool for businesses to integrate themselves into the online community. But since Twitter is a sensitive medium, tweeting cluelessly can be dangerous.
Tweeting dangerously? Yes, it can happen. It happens all too often.
If you are constantly working to market and promote your business on Twitter, you may insult the Twitter community, and in effect, create a poor business image online. Twitter should not be used for sales pitches and for advertising—it should be used to build reciprocal connections with others in your industry, as well as your target market.
So, before actively participating in the Twitter community, it’s important to familiarize yourself with Sūmèr’s top five Twitter dos—because it might save you from Twitter rejection.
Top Five Twitter Dos:
1. Do have an account for both business and personal purposes: Twitter users like to feel that they’re interacting with a human being—not a company. Building personal connections on Twitter that also work as business connections is an excellent way to integrate yourself in the community and build working relationships. Just remember, don’t tweet about anything you don’t want known in the business and online community. Reputations can easily be tarnished if you aren’t careful.
2. Do let your personality shine through: One of the keys to success is expressing your distinct personality and showing a human side as opposed to just tweeting about your business. An effective tweet can share information, work to build relationships, or provide value to a conversation. Your personality should naturally flow out of your tweets.
3. Do follow people in your industry or those with the same interests: Following people in your industry is an excellent way to learn from each other and provide helpful feedback. For example, if you own a construction company that builds luxury custom homes, you may find it beneficial to build a relationship with several architects on Twitter. This, in turn, will increase your online exposure, boost site traffic, and possibly allow you to find an architect you’d love to work with.
4. Do listen: There is an abundance of valuable information circulating throughout Twitter, which is why listening to what others have to say is an important factor associated with successful tweeting. Listening also shows others that you aren’t simply using Twitter to post your own information—you’re interested in what others have to say.
5. Do actively participate in conversation: After you begin to get a feel for the personalities of the people you are following on Twitter, you can begin to participate in the conversation and lend constructive advice and comments. If you feel you have valuable information to share with your followers and those you follow, by all means, share the wealth. It’s a great way to illustrate you’re an active participant in industry news and updates, as well as someone who enjoys sharing helpful information with others.
Share your top Twitter dos with us. Or tell us if you agree or disagree with the above. We’d love to hear from you.