YouTube can easily be considered King of the online-video scene. No force has dethroned YouTube from its number one online-video platform—but it looks as though there may be a challenger. Hulu.

According to comScore, in March 2009, Google sites ranked as the top U.S.-video platform with 5.9 billion videos viewed. YouTube accounted for 99% of views on this video platform.

Rising quickly and steadily, Hulu has reached the number three spot on top online-video properties among U.S. internet users and is beginning to take a step into the international realm of online-video.

According to WebProNews, the UK is already beginning to provide full television episodes to viewers, and Bollywood is in negotiations with Hulu, as well.

According to eMarketer.com, comScore reported that Hulu’s total video streams grew 14.3% in March, and the number of unique viewers was up 19.7% in the same period. Although Hulu hasn’t yet reached YouTube’s video-guru status, it’s definitely on the rise and is something YouTube needs to consider as a major competitor. With video spending expected to rise past the $1 billion line by 2011, according to eMarketer.com, competition between the two video platforms could get fierce.

According to eMarketer.com, MAGNA Global stated that approximately $530 million was spent on online videos last year and this number is expected to rise 32%.  

Since there is a significant growth in professional video production, many advertisers are taking the online-video route for their marketing campaigns’, and it’s only a matter of time before online-video properties are advertisers’ main vehicle for advertising.

How would you like to be able to keep growing your business no matter what the economy does?

Sign up for expert online copywriter Michelle Salater’s Online Business Marketing Bootcamp for Beginners, and she’ll show you everything you need to know to go where the customers are—online—and grow your business by maximizing your marketing efforts.

And do it in any economy. 

Over the course of 8 weeks, you will work one-on-one with Michelle as she shows you the same tips, tactics, and strategies she used to take her own business from flat broke to so busy she has to turn customers away…and she did this all within one year.

 

Because Michelle really wants to help you grow your business online without struggling so you can skyrocket your sales in 2009, she’s offering a $200 Early Bird Discount to those who sign up before January 4, 2008 (midnight PST). 

 

— https://www.marketingonlinebootcamp.com/

Now is A CRITICAL TIME for businesses to invest in their marketing. And the best way and most cost efficient way to do this is to market online.

A 2001 McGraw-Hill study found that aggressive recession advertisers / marketers increased their market share 2 ½ times the average for all businesses than in post-recession.

How would you like to increase your market share 2 ½ times?

If you’d like to skyrocket your online sales, increase website traffic, and save thousands of dollars by implementing online strategies on your own, NOW IS YOUR TIME to sign up for Michelle’s Online Business Marketing Bootcamp for Beginners. The course begins January 21^st.

She can’t make it any easier for you than the 3-payment option she’s made available and the Early Bird Special (save $200) that ends at midnight January 4, 2009.  

Remember, this special offer won’t be available after January 4…

–https://www.marketingonlinebootcamp.com/

Dear Copy Doodle Readers and Those Who are New to my Blog,

I would love some feedback to the following questions:

1. What is the most important aspect in growing your business? And why.

2. If an expert were to offer free advice on two online marketing problems you face, what would those two problems be?

If you took the time to leave a comment, that would be great. Thanks for reading!

Subscribe to Your Business Marketing Solution, a bimonthly ezine filled with marketing tips, market trends, and informative articles.  

 

Selling products and services online can be a tricky task. Don’t shy away from it though because it could be the most effective way to sell your products, doubling and even tripling sales.  

Websites with effective web copy will bring these people into their sites from search engines, increasing traffic. Once potential consumers are at a site, their attention must be grabbed immediately with the words, also known as web copy. These words can persuade a viewer to make a purchase from your site, subscribe to a newsletter, subscribe to an RSS feed, and or bookmark your site.

The harsh truth is, if a customer’s attention is not grabbed within the first few seconds of viewing a site, he or she is on to the next one that will keep his / her attention and evoke a response.

Web copy is also important in promoting navigation through the site. Your goal is to have the viewer click on certain links, such as contact information, newsletter subscriptions, and the company’s blog. You need to have well-written web copy to motivate viewers to further investigate your site.If your company isn’t getting the traffic you need to further your business, then it would be a good idea for you to hire a copywriter. Many freelance copywriters who specialize in web copy. Copywriters investigate the most beneficial ways of marketing your company and design web copy to reach the right target market, pushing more traffic to your site.

 

The main goal of your company’s website is to initially attract the potential customer to the web copy. Web copy is placed on the homepage of your site, and from there a viewer must click on tabs in the tool bar to navigate to other areas of your site.

CAUTION: This is where many businesses lose their customers. Easy navigation is crucial. Eliminating any ambiguity about where to look for information within a site is important.

Easy navigation tips:
• Homepages are used as the link between all the tabs. It’s the place people will return to as the easy way to navigate to other tabs.
• Tabs need to guide visitors to information they are looking for quickly. Therefore, be specific and clear.
• Tool bar should be obvious at the top or left side of each homepage.
• Drop down menus from tabs are a great way to show viewers what information they will come across from clicking on that tab.
• Pictures can be used next to a word in the tab bar to better illustrate the information it will provide and to add visual aesthetics to your site.
• All parts of the site can be reached by using the links on the homepage.

Important tabs for navigational bars:
• About Us
• Contact Us
• About Our Products and Services

Being creative on a site can be beneficial for the customer because it adds more “zest” to your company, but when it comes to navigation tab titles, try to be as generic and clear as possible. Once the customer becomes confused about what your tabs provide, he or she will already be looking at a competitor’s site. This is easy to avoid, so don’t lose customers to something this simple.

Make it simple. Make it fast. Make it clear. Make it work. 

 

Want more marketing tips? Subscribe to Your Business Marketing Solution, a bimonthly ezine filled with marketing tips, market trends, and informative articles.

Ghostwriting is extremely beneficial for any business. Ghostwriters will take your idea about a book, article, or blog and write a clean and thorough form of this idea on paper.

If you’re a small business owner and don’t have great writing talent or the time, a ghostwriter will credit you with his/her talent. Usually ghostwriters will record interviews with their clients and edit the material.

Ghostwriting can be beneficial for marketing your services or product if you know what you want to say but don’t know how to say it. Writer’s block happens on a daily basis and it consumes a lot of time. Ghostwriters will cut that time down, saving you the agony of thinking of a creative and thorough way to get your idea across.

Why hire a ghostwriter?

1. You don’t have the time to write.
2. You don’t have the skills necessary.
3. You know what to say, but don’t know how to word it.

Ghostwriters are plentiful these days and easy to find. Save yourself the time and distress. Hire a ghostwriter to write letters, articles, material for your website, books, autobiographies, virtually anything.

 

Do you have questions about how a ghostwriter can help your business? Contact Michelle Salater Writing & Editorial to learn more.

According to a May 2008 eMarketer report, social networking and email spending is expected to increase in the next three years. The survey, conducted by Eloqua, reports that:

• 74% of marketers surveyed plan to increase email ad spending.
• 9 out of 10 surveyed will continue to increase their direct online ad budgets.
• Survey respondents projected to increase social network ad spending to $2.4 billion in 2011, a significant increase from the $1.4 billion this year.

Online marketing / advertising is growing. Are you ready to take your marketing digital?

Want more marketing tips? Sign up for Your Business Marketing Solution, a free bimonthly ezine. Sign up today and recieve my free report, 5 Secrets for Creating Web Copy That Will Increase Your Sales and Double Your Profits.

Tips to keep in mind when creating a frequency-marketing program:

• Be creative
• Find the most effective way to bring revenue into your company while satisfying the customer
• Survey customers on what they like and do not like about the services and products your company has to offer and work around these survey results
• Create access to information on these programs via your website
• Create a simple way for consumers to utilize these programs via the internet or through a quick, in-store process