Message from Michelle
Thanksgiving is my favorite holiday. The parades, the family, the food. Ah, the food. Thanksgiving is the only day of the year where I can eat my body weight and then some, and not feel horrible about my gluttony.
The holiday season is upon us, which means schedules–both work and social–fill up quickly. In this issue of Your Business Marketing Solution, I think it’s fitting to discuss communication. Whether with family, colleagues, or clients, it’s important to keep the lines of communication open.
It’s also fitting to remind everyone about the Free Teleclass I’m hosting on December 3rd to discuss “How to Survive the Holidays with Style.” On this 60-minute call, I’ll be interviewing personal shopper, Lee Heyward, on style tips and trends for the holiday season. Don’t wait, register now.
This month’s feature article offers 5 tips to better communication and is a reprint of an article posted months ago in EzineArticles.com, an online article directory.
If you haven’t already, there’s still time to register for my Free Preview Teleclass on “How to Increase Your Website Traffic, Convert More Visitors to Customers, and Stop Working So Dang Hard Trying to Figure Out How to Market Online” happening Wednesday, December 10 at 8 pm Eastern / 5 pm Pacific.
In the 60-minute call, I’ll reveal…
- 3 things most businesses do to waste their marketing dollars.
- The 2 most important questions you must ask and answer if you want to attract clients.
- Powerful tips on how to drive targeted traffic to your website.
- What you can do tomorrow to get more online exposure.
On the call, I’ll also be announcing the details of my awesome 8-Week Online Business Marketing Bootcamp for Beginners. This intensive bootcamp will show you the exact step-by-step online marketing process that has worked for my clients and me. Because I want each participant to succeed and because I’m offering one-on-one coaching with me, I’m only taking 15 people.
If you’re ready to take your business online and to the next level, then you’ll want to register for this Teleclass . . . immediately!
Click here to register: www.marketingonlinebootcamp.com/preview.html
Communication Tips Essential for Successful Business Relationships
How many times have you asked a close friend or family member to do something for you or told them a story for the third time, but they could recall none of it? This scenario, while all too common, is frustrating and usually handled with a simple reply, “I told you that; you just weren’t listening.” In reality, it could have been your fault they didn’t understand or didn’t hear you. Then again, it could have been their fault.
Confronting a friend or family member is easy to do and socially acceptable; however, most people in the business world are not going to say to their client or boss, “You never told me to do that.”
Instead, people bottle up the anger and force a smile, knowing deep down that the client never communicated what he or she claims. See how this situation could go both ways?
It happens all too often, and when it does, the aftermath can cause future communication problems or, in the worst-case scenario, lead to settling the dispute in the courtroom.
Do your part in avoiding ambiguity within conversations by…
Speaking clearly and slowly. Take into account the background noise.
Being aware of the medium used to communicate. For example, if you are on a cell phone relaying important information, keep in mind that the receiver could have bad reception at times. Sending mail through the postal service could also get sticky-sometimes mail is sent to the wrong person or goes to another person in the office.
Following up after speaking with someone in person or on the phone. It’s always a good idea to send an email after the meeting, just to make sure the receiver got all the important information from you. Later, if they say you never told them to do something, you have the evidence in writing.
Knowing personal space boundaries. People can feel very uncomfortable if you are speaking to them at too close a distance; therefore, their attention is focused on that and not what you’re saying.
Avoiding technical jargon in conversations with people you are not sure know the terms. For example, if you are speaking with a business owner who doesn’t have a website about how SEO will benefit the company’s profits, he or she might be thinking, “I don’t want to sound stupid and ask what that means, so I’ll just nod and act like I know.” Often the listener will even stop listening to the conversation because they’re so lost. Be aware of abbreviations and jargon in your conversations. Always use the full words instead of acronyms, and say search engine optimization rather than SEO.
Want to see more marketing articles like this one? Visit Michelle’s marketing blog, Sumer Blog.
Tip of the Month
Advertising online is the new way to reach prospects. Emarketer.com estimates that in 2009, 10% of all US ad dollars will be spent online and that while other media venues will show a decrease, internet advertising will continue to increase.
If you haven’t read Dale Carnegie’s How to Win Friends & Influence People, please, buy yourself a copy today. If you’ve already read it, I encourage you to read it again. Carnegie’s insight into human nature will not only help you grow personal and professional relationships, but it will also put you on a path to financial success.
Check out this book today.