5 Tips for Creating Ezine ContentThursday, October 30th, 2008
Message from Michelle
In case you didn’t see my email yesterday, Michelle Salater Writing & Editorial, LLC, version 2.0 debuted this week with a new look, new features, and enhanced service pages. A special thanks goes out to James Eastman at Colophon New Media for working with me on the new look and design. If you haven’t already, please check it out.
I am so happy I have this ezine and a growing list to share the exciting changes like my site launch. I didn’t always feel this way.
Thinking back to when I first started my ezine, I loved writing them but struggled with the article focus. I had too many ideas but was hesitant to pick a topic and write on it. The result: my ezine was a pain and something I dreaded.
Sound familiar? How many of you loathe creating and writing content for your ezines? Come on, you know who you are.
Since I’ve learned how to focus and create content, I sit down, pick a topic on my idea list, and crank it out. Writing ezine issues is now easy and fun.
This issue, I share my top 5 content-generating ideas with you, in hopes that you’ll begin to find joy and ease in creating your ezines.
5 Tips for Creating Ezine Content
Interview experts and associates. Interviewing people whose expertise will benefit your readers is an easy way to crank out your next issue. Send the person a list of questions and have them email back their answers. Clean up the copy and put it in Q&A format, send it back to them for review, and voilà, you have an article. Make sure to offer the interviewee a bio and plug at the end of the piece and to include a link to his or her website.
- Offer case studies. Showcase your expertise through the power of example. Ask a client if you can use them as an example of how you solved their specific problem and helped them succeed.
- Answer repeat questions. Make a list of the top 10 questions potential customers and current customers ask you on a regular basis. Then, turn each question into an article. See, already you have 10 article ideas. Answering customer concerns in an ezine will also help reduce those repeat questions. If you aren’t sure what your customers want to know, ask them. Send out a survey asking people what they want to learn more about. Another way is to ask your ezine subscribers to email you questions, and then answer each question in the next issue’s article.
- Make lists. Offer short articles with 5 or 10 tips or secrets on a topic that will help your readers. These are easy to crank out and should be kept short and sweet.
- Borrow an article. Article directories are full of free, useful articles you can borrow, providing you give the original author the credit and bio. You should only use other people’s articles occasionally. Your readers perceive you as the expert, and you want to keep it that way.
Want to see more marketing articles like this one? Visit Michelle’s marketing blog, Copy Doodle.
Tip of the Month
According to JupiterResearch, 87% of online consumers spent time online reading their emails in 2007.
In the past few issues, I’ve been dropping hints on upcoming events you don’t want to miss. If you are ready to make 2009 the most profitable year using your website to generate clients and cash without spending a fortune, then you’ll want to be on the lookout for a BIG announcement in mid-November. We’re finalizing dates and details now…so stay tuned!
Whew hew! My website changes are complete. Web 2.0 design and blog-style feel reflect the company’s conscious focus on the future of the web and an effort to incorporate technologies that improve user experience. I invite you to check out the new design and updated services page and my renamed and revamped weblog, The Michelle Show.
Make publishing ezines stress free by writing them in advance. Having two to five months (or more) of ezines ready to publish will help eliminate stress and save you time.