Retired Tennis Pro and philanthropist, Andre Agassi, once said, “In business, image is everything.” While your image and business culture may not be everything, it’s a reflection of what you do and how you do it.
The first rule is: be yourself. If your business has a quirky personality, run with it. On the other hand, if you and your client base are more serious-minded, don’t try to project an image that doesn’t fit.
Think about the business personalities you love and why. For example, while a company such as Hubspot may take a picture where the team poses like cheerleaders, this might not accurately reflect your company culture. Furthermore, Steve Jobs famously wore jeans, sneakers, and a black shirt, but you may want to stick with a suit.
No matter what type of business you’re in, the key to portraying an image that attracts your ideal clients is a matter of accurately expressing what you do through your image. Read on for 3 tips on how to use your business’ personality and culture to your advantage.
1. Portray your business image with what you love.
Take a look at our Meet the Team page, and you’ll find some animal lovers who think about strategies for marketing copy while they walk their dogs. As you begin to build your business image, consider what you love in your personal life. When you project your image in an honest way, your prospective clients will be drawn to working with you.
2. Use surprise correspondence to project your image.
No matter what business you’re in, you can always surprise your clients. Try a random handwritten note to say thank you after you finish a project. If you haven’t worked with a client for a few months, write them an email asking how things are going. Make it a point not to sell any new products or services. If you reach out on a personal level, your customers will be more likely to remember your personality and check out what you have to offer in the future.
3. Know your clients before you make your move.
While this may seem like a no-brainer, you need to assess your clients’ likes and dislikes before you send a funny Christmas card. Pay close attention to the way they word their emails and the tone they give off on the phone. Think of it in the framework of segmenting your marketing list. You’ll get the best results based on your clients’ interests.
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