The moon hangs low, turning the rain-slick streets silver. There are big problems in your market tonight, and only your solutions can help. In the blink of an eye, you send a message telling your email list that help is on the way.
Your clients call you the watchful protector, the silent guardian, the content marketer! (Okay, maybe it’s not that sensational.)
While you don’t have to don a cape and mask to make an impact in your marketing, comic books characters can teach you some powerful strategies.
Check out these 3 marketing tips brought to you by super heroes!
1. The Batman Model: Become Visible to Your Target Market.
Despite the fact that he’s a well-known businessperson, Bruce Wayne needed to take it up a notch to become visible. Wayne implemented a strategy of theatricality by donning a bat costume and lurking in the shadows.
To become visible to your target market, you don’t need to go that far. You only need to build a memorable brand personality to get more people to hear your message.
2. The Superman Model: Create a Culture with a Mission Statement.
Truth, Justice, and the American Way! Superman became an icon with this mission statement. With these few words, the character became a representation of strength, service, and Americana.
Take a hard look at your mission statement. Make sure it encapsulates what your business represents. In as few words as possible, explain how and why you help your customers.
3. The Captain America Model: Instill a Sense of Pride.
During World War II, this character became the embodiment of pride and positive change. In the comics, he went from being a 90-pound kid who couldn’t enlist in the military to a muscle-bound super soldier.
While you can’t offer your clients a new body, you can show them how you will help them accomplish their goals. In your marketing copy, illustrate how your business helps them get to where they want to be.
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