You have your prospects’ attention, thanks to your personality-infused content that connects with your audience on an emotional level. As a result, you’re capturing more leads, converting more sales, and watching your client base grow.
But how do you make sure your clients keep coming back for more?
If you want to increase your repeat business, check out these 5 tips to keep your target market interested and win their loyalty:
Offer packages for recurring work. It may seem obvious, but if you only offer one-off services, your clients won’t have a reason to hire you again. For instance, let’s say you design websites. Most people won’t require a new website design all the time—and most folks will only redesign once a year at best.
So branch out and consider other design needs your ideal client has. Do they need an email template that matches their brand? Landing page designs for special promotions? The more services you offer, the more recurring work you’ll land.
Give your best clients special treatment. Sure, this may be playing favorites, but your best clients are your favorites for a reason—they are easy to work with and always send new work your way. So feel free to show them a little extra appreciation. “Special treatment” may include discounted rates or unannounced gifts. You can also offer exclusive services for them.
Foster a feeling of belonging in an exclusive club. Create an email list for existing clients so you send them helpful tips and valuable content without expecting anything in return. You can also use this list to make sure they are the first to know about any new products or services you create.
Create promotional campaigns throughout the year. Notice how traditional businesses have sales several times a year? Promotions are an easy way to keep your target market checking back with your site or starring your emails. Is your business birthday coming up? Offer a discount or special package. After all, who doesn’t love a deal?
Ask for referrals. Having a referral system in place is good for your business. Aside from bringing you new clients, having an existing client refer a prospect to you increases his or her loyalty to you.You can always offer incentives in exchange for referrals, such as a discount on a future project. And remember, automating your referral process through Infusionsoft is a great way to save time and keep new work coming your way!
Want more tips? Check out Business Confessional Talk Radio for the latest marketing advice from industry leaders!