Can you remember the last time you went an entire day without watching an online video—be it a YouTube meme or a clip from your preferred news outlet?
Truth is, digital videos are addictive. They deliver the information we want quickly and effortlessly. Perhaps that’s why more than 90% of marketers budgeted for digital videos in 2012.
Of course, there is no “one-size-fits-all”approach when it comes to creating a marketing plan.Fortunately, video marketing can range from online ads to webinars.
No matter your marketing cup of tea, it’s vital that you become familiar with video marketing to keep your prospects entertained and showcase your company’s personality.
Need more convincing? Take a look at these top five reasons why you should consider incorporating video marketing into your overall content marketing strategy:
Keep your strategy varied.Success means a healthy measure of adaptability. With the fast-paced nature of the Internet, you have to ensure your business and marketing strategies stay on top of the changing trends. For example, you probably already know the value of your business having any social media presence today. So why not give your fans a video to “like” and share with their friends?
Reach your audience a new way. Videos are the perfect medium to deliver information to your visitors in a concise and easy to understand way. Give your target audience a how-to tutorial, share some expert tips, or record a product demonstration. By focusing on video marketing content, you increase your chances of being recognized as a leader in your industry—and that credibility is ultimately what draws more traffic to your site.
Attract large volumes of new visitors. By their very nature, digital videos are easy to watch and share. Whenever you upload a video on one of the many upload sites available, you increase your exposure should social media pick up your clip.
Get your readers involved with your website.Visual content helps engage your readers in your content, and more importantly, it keeps them on your website for a longer period of time. The longer you can keep visitors on your site, the higher the chance that they will subscribe to your feed, purchase your products, or follow your recommended links.
Build your online presence.Videos are another way to promote your business across the Internet and to attach a face and personality to your business. Of course, video marketing should only be used to supplement quality content, but videos help complete composite impression you make on your target market.
The best part about video marketing content is that it allows you the versatility to engage with your audience in new and creative ways. For instance, you can demonstrate a product, create a narrated slideshow presentation, or compile customer testimonials into a movie montage.
However you decide to use videos in your overall marketing strategy, just remember to show your authentic self and have fun! After all, that’s what your prospects want to see.
Have you tried using video as part of your content marketing strategy? Share your stories with us on our Facebook page!